麥肯錫在線案例學(xué)習(xí)-英文(完整版)
【正文】 case study, we are going to focus on these two levers. Q2: How would you initially approach determining whether the client can increase hiring by adjusting the list of campuses targeted? What sort of analysis would you want to conduct and why? A: You might take the following approach, where we39。ve conducted market research and found that there are two types of people on each campus, A and B. Historically, our client has also used two types of recruiting messages in its advertising. The first, called See the World, gets one percent of type A students to apply, but three percent of type B students. The second, called Pathway to Leadership, gets five percent of Type A students to apply, but only two percent of type B students. The chart below lists the breakdown of types A and B students at some of our major campuses, and the message our client is using on campus. School % of Type A Students % of Type B Students Recruiting Message Used on Campus University 1 80% 20% Pathway to Leadership University 2 48% 52% See the World University 3 70% 30% Pathway to Leadership University 4 60% 40% See the World Q6: Assuming there39。d like to take based on what we have discussed today? A: The ability to e to a logical, defensible synthesis based on the information available at any point in an engagement is critical to the work we do. Even though we39。s useful if you are clear about how the results of the analysis would help to answer the original question posed. Question 3 Twentyfive percent of the annual recruiting budget is spent on candidates (., attracting, assessing, and getting them to accept). Twenty percent of hires are categorized as most expensive and have an average costperhire of $2,000. Q3: What is the average costperhire of all other candidates? Remember that the client hires 500 students per year and its annual recruiting budget is $2 million (information that we hope you noted earlier). A: The answer is $750 per hire (or less than half the costperhire of the most expensive candidates). Amount spent on the less expensive candidates: 25% of $2 million budget = $500,000 spent on candidates 20% of 500 student = 100 students categorized as most expensive 100 x $2,000 costperhire = $200,000 spent on most expensive hires $500,000 recruiting budget $200,000 = $300,000 remaining for all other hires The number of less expensive candidates: 500 hires 100 = 400 other hires Costperhire of the less expensive candidates: $300,000/400 =$750 per hire Helpful Tip While you may find that doing a straightforward math problem in the context of an interview is a bit tougher, you can see that it is just a matter of breaking the problem down. We are looking for both your ability to set the analysis up properly and then to do the math i
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