食品安全消費(fèi)者市場(chǎng)結(jié)構(gòu)與新食品政策問(wèn)題中英文-預(yù)覽頁(yè)
【正文】 ment policy and social welfare 調(diào)查分成兩部分：信息與消費(fèi)者；政府政策與社會(huì)福利 10 Focus Groups 專向研究組 ? The concepts, wording and proposed methods in focus groups are tested 對(duì)調(diào)查的詞匯，措辭和研究方法進(jìn)行測(cè)驗(yàn) ? Four student groups and two public groups 兩個(gè)學(xué)生組兩個(gè)公眾組 ? Two different products 兩種食品 ? Attributes of products in question are discussed 食品特性 ? The appropriateness of the survey instrument is discussed 調(diào)查方法的討論 ? Pretest information acquisition and scenario 檢測(cè)不同的信息結(jié)構(gòu) ? Possibility of an interbased survey 網(wǎng)絡(luò)調(diào)查的可能性 11 Survey Design 問(wèn)卷設(shè)計(jì) ? Inter was used to increase the flexibility of the survey instrument 應(yīng)用互聯(lián)網(wǎng)增加問(wèn)卷可變性 ? Statistical analysis was carried along with the design 應(yīng)用統(tǒng)計(jì)學(xué)理論設(shè)計(jì)問(wèn)卷 ? A professional marketing firm was hired for the task 雇傭?qū)I(yè)市場(chǎng)調(diào)查公司 ? We used cheat talk and incentives to increase the response rate and accuracy 應(yīng)用特殊方法增加準(zhǔn)確率和問(wèn)卷回收率 12 Structure of Survey 問(wèn)卷結(jié)構(gòu) ? The survey is posed by four sections 四個(gè)組成部分 ? Prior information on bread purchase 相關(guān)購(gòu)買(mǎi)信息 ? Choice experiment 選擇實(shí)驗(yàn) ? General perception questions 一般考慮的問(wèn)題 ? Demographics information 社會(huì)經(jīng)濟(jì)背景 ? Randomization is initiated by the puter 計(jì)算機(jī)將問(wèn)卷隨機(jī)化 ? The puter monitors the process of the survey 計(jì)算機(jī)監(jiān)控整個(gè)問(wèn)卷過(guò)程 13 __ ? A ? A ? A ? A ? A ? A ? A 14 General Results of the First Design 調(diào)查第一部分的結(jié)果 ? Different product information have different impact (quantitative results omitted) 不同食品信息對(duì)消費(fèi)者有不同影響 (省略技術(shù)性結(jié)論 ) ? The presence of GM attribute brings a negative value 轉(zhuǎn)基因食品不受歡迎 ? The existence of health or environment attribute increases the value of bread 歡迎提高人類健康或有利于環(huán)保產(chǎn)品 ? The more information consumers access, the more likely they are purchasing their most often purchased bread and vice versa 消費(fèi)者越是查看額外信息越是愿意購(gòu)買(mǎi)自己經(jīng)常購(gòu)買(mǎi)食品反之亦然 15 Four Types of Consumers 四類消費(fèi)者 ? Conventional consumers 傳統(tǒng)消費(fèi)者 ? Do not like extra features to their bread 不喜歡看到任何不同與以往的產(chǎn)品 ? Value seekers 趨利消費(fèi)者 ? Like benefits but avoid risks 趨利避害 ? Anti GM consumers 反轉(zhuǎn)基因消費(fèi)者 ? Try best to avoid GM ingredients 盡最大努力避免轉(zhuǎn)基因食品 ? Fringe consumers 邊緣消費(fèi)者 ? Difficult to convince 難于說(shuō)服 16 Trusted Information Source 對(duì)產(chǎn)品信息來(lái)源的信賴程度 10%4%9%10%41%32%11%19%8%10%1%3%0%5%10%15%20%25%30%35%40%45%C a n a d i a nG o v 39。 A tti tu d e s o n D i ffe r e n t L a b e l l i n g I s s u e s020406080100Q1 Q2 Q3 Q4 Q5 Q6 Q7Q u e s t i o n sPercentageA g r e eD o n
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