【正文】 江企業(yè)文化特征的產(chǎn)品。更以“全球制造、卓越品質(zhì)”的形象享譽(yù)海外！ Driving and carrying out innovation of management, technology and mechanism, Taking the lead to implementing the market policy of “ Market Management and Enclosed Sales” in the same industry, and formed the new thoughts of “ State nature ,civilianrun mechanism” . Cooperating with the world famous pany for the design and technology of engine and whole bike. Researching and developing new product which we owns the intellectual property. Constructing our powerful petitiveness by these bikes and engines with world level. And then get its Reputation by “ global manufacturer with extraordinary product quality” . Qianjiang Advantage Gather resourcesstrengthen overall petitiveness 13 “聚源強(qiáng)功”是錢江摩托在長(zhǎng)期經(jīng)營(yíng)實(shí)踐過程中形成的致勝理念，也就是“審天下之勢(shì)，識(shí)天下之機(jī)，集天下之源，興錢江之業(yè)”，通過集聚低成本生產(chǎn)資源、集聚全球頂尖技術(shù)、集聚先進(jìn)管理模式和集聚產(chǎn)業(yè)多元化財(cái)富效應(yīng)，增強(qiáng)錢江綜合實(shí)力，促進(jìn)錢江摩托的不斷發(fā)展壯大 ! “ Gather resources and increase overall petitiveness” is a principle leading to success formed during the long period of business operation by Qianjiang Group. To put it in another way of Qianjiang Group’ s staff, it is “ considering the world situation, knowing the world opportunity, gathering the world resources and promoting Qianjiang Group” , . to integrate low cost production resource, global leading technology, advanced management mode. 14 獨(dú)具特色的研發(fā)模式 Research and development mode with extraordinary characteristics 公司經(jīng)過多年的實(shí)踐和探索，逐步形成了獨(dú)特的錢江研發(fā)模式：國(guó)外設(shè)計(jì)公司＋國(guó)內(nèi)研發(fā)機(jī)構(gòu)＋公司。同時(shí)促進(jìn)錢江技術(shù)人員掌握當(dāng)今世界先進(jìn)的設(shè)計(jì)技術(shù)理念，提高企業(yè)自主設(shè)計(jì)開發(fā)水平 ! Qianjiang Group strengthens cooperation with corresponding famous design technology pany of world manufacturing industry in fields of external appearance design of motor and key research development of engine and actively develops various products with independent intellectual property rights. Meanwhile, the Group helps the staff to master the current world advanced design technology principle to improve its independent design and development ability! Technological cooperation 16 意大利 DOLOMITICAD公司 是意大利著名的交通工具設(shè)計(jì)公司，有著豐富的汽車、摩托計(jì)、開發(fā)經(jīng)驗(yàn)。錢江在與 KISKA公司合作過程中，掌握了與世界同步的摩托車外觀造型設(shè)計(jì)理念。 Qianjiang Group actively adjusted the product positioning to realize development from previous walkingfree tool to world class hitech product. Presently, the Qianjiang Group has set out to do research and development of exclusive motor over 600cc for European exclusive motor market. Qianjiang Group will set research development center and platform in Europe, aiming to develop hitech product mainly for European market while launches the product that sells well in European into market of America, Southeast Asia and Africa. 18 市場(chǎng)創(chuàng)新之演變 19 Marketing innovation course of Qianjiang Motors Qianjiang Group took the lead in implementing marketing strategy “market management and enclosed sales” and “one place one policy, one shop one policy, one motor one policy and price formula policy” based on principle “protect benefit of the dealers and serve sales terminal”. For more effectively develop and serve the market, Qianjiang Group implemented new market management mode “integrating research, production and marketing and dynamically responding to the market”, and further deepened sales system reformation, formed posite force and actively and flexibly hold the market initiative according to principle “innovation, advantages utilization, resource gathering, and strengthen overall petitiveness”. The establishment of Shanghai Qianjiang Motors Marketing Co., Ltd. indicated that the Qianjiang Group has finished upgrading from traditional marketing to modern marketing, from anization pattern of manufacturing and marketing integration to special market operation department. This is another great innovation in the operation history of Qianjiang Group. The newly established marketing pany will bee the center of decision, management, information, service and training. At that time, the Qianjiang “555 service” will trigger off service innovation of the industry and form distinctive “wearable” culture of Qianjiang brand. 20 在立足國(guó)內(nèi)市場(chǎng)的同時(shí)，公司積極拓展更為廣闊的海外市場(chǎng)，不斷健全和完善國(guó)際市場(chǎng)營(yíng)銷網(wǎng)絡(luò)，充分利用國(guó)際、國(guó)內(nèi)兩個(gè)市場(chǎng)、兩種資源！ At the same time of basing in domestic market, the pany energetically develops the wider oversea markets, integrates and improves international marketing work, and makes the most of the markets and resources both international and domestic. 面對(duì)中國(guó)摩托車東南亞等市場(chǎng)的自相惡性低價(jià)競(jìng)爭(zhēng)，公司審時(shí)度勢(shì)，率先主動(dòng)跳出價(jià)格戰(zhàn)“怪圈”，進(jìn)行了主攻歐美發(fā)達(dá)國(guó)家和地區(qū)的重大戰(zhàn)略 轉(zhuǎn)移，并在市場(chǎng)準(zhǔn)入異常嚴(yán)格、消費(fèi)要求近乎苛刻的歐美市場(chǎng)取得了輝煌戰(zhàn)績(jī)！近 5年來，公司累計(jì)出口整車 60多萬(wàn)輛，創(chuàng)匯逾 3億美元，其中 80%以上銷往歐美發(fā)達(dá)國(guó)家和地區(qū)。 Benelli was founded in the earliest manufacturer in Italy , it’ s also one of the oldest motorcycle manufacturer in the world, Which possessed a good brand in Europe. 整合全球資源，參與國(guó)際競(jìng)爭(zhēng) Integrating Global Resource, Participating International Competition 23 “ 錢江”在經(jīng)過充分調(diào)研和縝密考慮后實(shí)施了收購(gòu)。錢江已經(jīng)在匈牙利和奧地利分別注冊(cè)成立了兩家合資公司，目的就是以此為平臺(tái)進(jìn)行整個(gè)歐洲的開發(fā)和管理，為未來進(jìn)一步拓展國(guó)際市場(chǎng)打好基礎(chǔ)。 It can analyzes the matching of the operating condition and discharge with the entire finished motor and simulate the actual road condition to precisely work out the data needed for more effective and quick motor optimization. 美國(guó) P r o / E軟件及高檔Compace電腦 American Pro/E software and high class Compace puter 50套 50 sets 1700 國(guó)際先進(jìn)的大型三維造型軟件 ， 可快速設(shè)計(jì)三維圖型 ， 進(jìn)行模擬裝配 ， 大大縮短開發(fā)周期 。 It can simulate the working process of the engine to optimize the engine design, which presents the most advanced design method in the current world. 三座標(biāo)測(cè)量?jī)x （ 意大利 coord3） t h r e e c o o r d i n a t e s m e a s u r i n g m ac h i n e (Italian coord3) 5套 5 sets 150 快速準(zhǔn)確測(cè)量實(shí)體模型數(shù)據(jù) ， 為計(jì)算機(jī)提供有效的基礎(chǔ)數(shù)據(jù)輸入 。 這是我國(guó)摩托車行業(yè)第一方實(shí)驗(yàn)室取得的第一家國(guó)家實(shí)驗(yàn)室認(rèn)