【正文】 6。 on sale – 降價出售 /發(fā)售? Is this shampoo on sale today? 這種洗發(fā)水今天減價出售嗎？Make sure launch date does not clash with other manufacturers. 確保產品發(fā)布日期和其它制造商的不沖突。 decide on invitation list. 決定發(fā)布會的活動形式和邀請名單。s condition carefully. 護士很細心地監(jiān)察病人的狀況Organise photographer for launch. 為發(fā)布會安排攝影師。run in 磨合，試開，試運轉? I am running my new car in. 我正在試開我的新車。Text study36Organising a PR event Reading 1 week ahead ? Finalise details with venue (room bookings, presentations, menus, packing etc.).? Preparation wele information and itineraries for guests.? Final brief for Skoda staff, venue, vehicle management staff.? (5)… ( A ) Ensuring all equipment, branding displays and paperwork etc. are transported to venue.1 week aheadFinalise details with venue (room bookings, presentations, menus, packing etc.) 最后確定場所以及具體安排。 itinerary [ai‘tin?r?ri] n. 旅程的 線路 /指南 ,游記 a. 巡回的 ,游歷的 ,旅程的? He has some more places to visit on his itinerary. 他在旅途中還有幾個地方要游覽。Ensure all guests have access to information/ personnel/ products. 確保所有來賓都可以看到信息，人員和產品。 Text studyOrganising a PR event Speaking 40② Work in pairs. Your pany is launching a new product in four months’ time. Agree on the following details. Then present your ideas to the class. ? the name of the product? the venue for the launch? the date and time of the event? some details of the event programme? a final date for returning replies 41Reference expressions?meet the promotional requirements?publicise product launch information?place advertising in newspapers?ensure that you hit the market target you are aiming for?create market success?in the most timely and cost effective way?provide guidelines for the timing of all aspects of the launch?present your product and pany with the very best image possible?ensure that no delays occur that couldadversely affect your product in the market?keep your launch on track?盡可能展示出你的產品和公司的最好形象 ?確保不出現(xiàn)可能嚴重影響產品銷售的延誤 ?符合促銷要求 ?宣傳產品發(fā)布信息 ?在報紙上做廣告 ?確保取得瞄準的目標市場 ?取得市場成功 ?以最為及時，取得最大成本效益的方式 ?為安排發(fā)布會各方面的具體時間提供指導 ?隨時跟蹤發(fā)布會的情況 ③ Write a formal letter inviting a journalist to the launch. Write 120140 words. Include the five points above.Organising a PR event WritingDear Mr DowneI am pleased to be able to invite you to the launch of English Tomorrow, the exciting new multilevel CDROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3pm on 25th July at the Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover the designers – Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any question you may have.I do hope your schedule will allow you to accept your invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR manager43Homework 8Items Contents SelfassessmentReading P52 Selfstudy 4b P54 Exam Practice RT part 4Preview P5558Listening Review Listening ① ② Additional Listening 語 音 文本Speaking Prepare P55 Speaking ① P57 Speaking ①Writing Preview P58 Writing ⑥44Bye ! Byebye!