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ACNielsen Media markets for consistency IPA 7th June 20xx Copyright 20xx ACNielsen Expansion plans IPA 7th June 20xx Copyright 20xx ACNielsen Questions IPA 7th June 20xx Copyright 20xx ACNielsen 。 of the Post Office (163。 IPA 7th June 20xx Copyright 20xx ACNielsen ACNielsen MMS Inter Advertising Monitoring IPA 7th June 20xx IPA 7th June 20xx Copyright 20xx ACNielsen ? ACNielsen MMS ? Advertising Monitoring – our standards ? Meeting the needs of clients ? Setting high Inter monitoring standards ? Qamp。 Outdoor ? All data reported by ACNielsen MMS es directly from the industries ? We make no expenditure, size or period adjustments to the data ? Some brands are refined to fit the ACNielsen MMS brand structure IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Direct Mail ? A “secret” medium – advertising is not in the public domain ? Use a panel of households to gauge activity ? Estimation of DM value to within