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IPA 7th June 20xx Copyright 20xx ACNielsen ACNielsen MMS Inter Advertising Monitoring IPA 7th June 20xx IPA 7th June 20xx Copyright 20xx ACNielsen ? ACNielsen MMS ? Advertising Monitoring – our standards ? Meeting the needs of clients ? Setting high Inter monitoring standards ? Qamp。A Contents IPA 7th June 20xx Copyright 20xx ACNielsen ACNielsen MMS ? A brief introduction… ? The benchmark for media activity and expenditure ? Used by agencies and media owners to analyse advertiser and media markets ? A trading currency for advertising space IPA 7th June 20xx Copyright 20xx ACNielsen ACNielsen MMS ? Presently monitor the six major media: Cinema TV Direct Mail Radio Press Outdoor IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring The ACNielsen MMS standards The only robust method of reporting advertising expenditure/activity is to use the variables used to buy the space IPA 7th June 20xx Copyright 20xx ACNiels