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尼爾森的英特網(wǎng)廣告監(jiān)測(cè)-文庫(kù)吧

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【正文】 en Advertising Monitoring TV ? For TV we use the actual revenue figures from contractors, the BARB tapes and ratings figures ? Dayparts are broken down by audience ? Each TV brand is given a category that has an audience definition ? We match the brands/category spends to calculate spot costs/impacts etc. IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Radio ? RAJAR 188。 hour figures received every quarter ? Radio stations supply ACNielsen MMS with transmission data (. rules) ? Station groups supply average CPTs verified by an agency working group ? Simple calculation for spot costs IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Press ? Publishers define what areas of their titles they require to be coded in detail (100%) ? Ratecard CPTs discounted by % factor supplied by the Advertising Association ? New titles and supplements are added at the request of publishers ? Verification of expenditure methodology reviewed by publishers (guidance only) IPA 7
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