【正文】 ......................................................................... 11 調(diào)研方式 ................................................................................................................. 11 調(diào)研成果 ................................................................................................................. 11 3 可行性分析報(bào)告 ................................................................................................................. 12 公司可行性分析研究的目的 ................................................................................... 12 市場(chǎng)環(huán)境描述 .......................................................................................................... 12 行業(yè)概況 ................................................................................................................. 12 基于市場(chǎng)調(diào)研的分析 ............................................................................................... 12 SWOT 分析 ................................................................................................................ 14 戰(zhàn)略步驟 ................................................................................................................. 15 公司前瞻 ................................................................................................................. 16 結(jié)論 ........................................................................................................................ 16 4 管理體系 ............................................................................................................................. 17 公司性質(zhì) ................................................................................................................. 17 組織形式 ................................................................................................................. 17 部門職責(zé)及人員設(shè)置 ............................................................................................... 18 部門職責(zé) ...................................................................................................... 18 新動(dòng)力（ NEW POWER）校園廣告?zhèn)髅焦煞萦邢薰緞?chuàng)業(yè)計(jì)劃書 5 人員設(shè)置 ...................................................................................................... 19 薪酬體系 ................................................................................................................. 20 創(chuàng)新機(jī)制 ................................................................................................................. 21 5 公司經(jīng)營(yíng)流程 ..................................................................................................................... 23 校園市場(chǎng)開拓辦法 .................................................................................................. 23 客戶服務(wù)系統(tǒng) .......................................................................................................... 23 客戶開發(fā) ...................................................................................................... 23 客戶服務(wù) ....................................................................................................... 28 客戶關(guān)系管理（ CRM） .................................................................................. 31 6 媒介應(yīng)用 ............................................................................................................................. 35 媒介種類 ................................................................................................................. 35 媒介位置 ................................................................................................................. 35 媒介報(bào)價(jià) ................................................................................................................. 35 7 經(jīng)營(yíng)流程 ............................................................................................................................. 37 談判及簽署合同書 .................................................................................................. 37 具體業(yè)務(wù)流程 .......................................................................................................... 38 創(chuàng)意簡(jiǎn)報(bào) ...................................................................................................... 38 創(chuàng)意發(fā)展 ...................................................................................................... 38 報(bào)價(jià) ............................................................................................................. 38 產(chǎn)品完成 ...................................................................................................... 39 開立發(fā)票 ...................................................................................................... 39 8 項(xiàng)目總結(jié) ..................................................................................................................................41 業(yè)務(wù)總結(jié) ......................................................................................................................41 意見反饋 ......................................................................................................................41 9 風(fēng)險(xiǎn)資金的進(jìn)入和退出 ...........................................................................................................47 風(fēng)險(xiǎn)資金的進(jìn)入 ...........................................................................................................47 風(fēng)險(xiǎn)資金的退出 ...........................................................................................................47 10 對(duì)市場(chǎng)權(quán)重的分析 .................................................................................................................50 11 財(cái)務(wù)綜述 ................................................................................................................................58 投資分析 .....................................................................................................................58 新動(dòng)力（ NEW POWER）校園廣告?zhèn)髅焦煞萦邢薰緞?chuàng)業(yè)計(jì)劃書