【正文】 產(chǎn)品對(duì)比 ........................................................................................ 22 產(chǎn)品研發(fā)方向 ................................................................................ 24 第四章 市場(chǎng)與競(jìng)爭(zhēng)分析 .............................................. 26 市場(chǎng)特征概述 ................................................................................ 26 市場(chǎng)調(diào)查 ........................................................................................ 26 市場(chǎng)環(huán)境分析 ................................................................................ 27 應(yīng)對(duì)策略 ........................................................................................ 33 競(jìng)爭(zhēng)優(yōu) 勢(shì) ........................................................................................ 34 市場(chǎng)容量分析 ................................................................................ 35 市場(chǎng)前景預(yù)測(cè)分析 ........................................................................ 35 第五章 公司戰(zhàn)略 ......................................................... 38 賽 科 邇礦業(yè)節(jié) 能有限 責(zé) 任公司 2 戰(zhàn)略目標(biāo) ........................................................................................ 38 總體戰(zhàn)略 ........................................................................................ 38 發(fā)展戰(zhàn)略 ........................................................................................ 39 第六章 市場(chǎng)營(yíng)銷(xiāo) ......................................................... 42 市場(chǎng)細(xì)分 ........................................................................................ 42 銷(xiāo)售目標(biāo) ........................................................................................ 43 產(chǎn)品策 略 ........................................................................................ 43 價(jià)格策略 ........................................................................................ 47 促銷(xiāo)策略 ........................................................................................ 48 渠道策略 ........................................................................................ 50 銷(xiāo)售服務(wù)體系 ................................................................................ 52 年度營(yíng)銷(xiāo)費(fèi)用預(yù)算 ........................................................................ 52 第七章 生產(chǎn)管理 ......................................................... 55 生產(chǎn)要求 ........................................................................................ 55 廠址選擇 ........................................................................................ 55 廠區(qū)規(guī)劃 ........................................................................................ 57 生產(chǎn)工藝 流程 ................................................................................ 58 項(xiàng)目管理 ........................................................................................ 60 第八章 公司管理 ......................................................... 61 公司性質(zhì) ........................................................................................ 61 公司簡(jiǎn)介 ........................................................................................ 61 公司標(biāo)志 ........................................................................................ 61 組織機(jī)構(gòu) ........................................................................................ 62 公司管理 ........................................................................................ 63 人力資源管理 ................................................................................ 64 企業(yè)文化 ........................................................................................ 70 創(chuàng)新機(jī)制 ........................................................................................ 71 第九章 投資分析 ......................................................... 72 股本結(jié)構(gòu)及規(guī)模 ............................................................................ 72 資金的來(lái)源與運(yùn)用 ........................................................................ 72 投資收益及風(fēng)險(xiǎn)分析 .................................................................... 73 投資凈現(xiàn)值 .................................................................................... 74 投資回收期 .................................................................................... 75 內(nèi)含報(bào)酬率 .................................................................................... 75 項(xiàng)目敏感性分析 ............................................................................ 75 盈虧平衡分析 ................................................................................ 76 投資回報(bào) ........................................................................................ 77 賽 科 邇礦業(yè)節(jié) 能有限 責(zé) 任公司 3 第十章 財(cái)務(wù)分析 ......................................................... 78 主要財(cái)務(wù)假設(shè) ................................................................................ 78 成本費(fèi)用預(yù)計(jì) ................................................................................ 78 期間費(fèi)用預(yù)計(jì) ................................................................................ 78 單位售價(jià)預(yù)定 ................................................................................ 79 收入預(yù)計(jì) ........................................................................................ 79 利潤(rùn)預(yù)計(jì) ........................................................................................ 80 預(yù)計(jì)現(xiàn)金流量 ................................................................................ 81 預(yù)計(jì)資產(chǎn)負(fù)債 ................................................................................ 81 財(cái)務(wù)指標(biāo)分析 ................................................................................ 83 盈利模式分析 ................................................................................ 83 發(fā)展能力分析 ................................................................................ 84 第十 一章 風(fēng)險(xiǎn)預(yù)測(cè)與規(guī)避 .......................................... 85 公司各階段風(fēng)險(xiǎn)權(quán)重 .................................................................... 85 技術(shù)研發(fā)風(fēng)險(xiǎn)及規(guī)避 .................................................................... 85 市場(chǎng)營(yíng)銷(xiāo)風(fēng)險(xiǎn)及規(guī) 避 ..................