產(chǎn)業(yè)競爭分析與策略管理-全文預(yù)覽
【正文】 者 失去商機(jī) ， 違規(guī)者比比皆是 。，可塑性強(qiáng)。缺乏競爭能力216。競爭能力216。SWOT中 ， 優(yōu)勢與弱勢代表 企業(yè)內(nèi)部能力 ， 而機(jī)會與威脅則 反應(yīng)企業(yè)外部環(huán)境之情況216。增補(bǔ) ...為新成員 , cut out...3/3/2023 23Environmental AnalysisPEST(PESTE) Analysis Framework3/3/2023 24942 休閒產(chǎn)業(yè)分析 張弘宗3/3/2023 253/3/2023 26What is PEST Analysis?PEST analysis is very important environmental analysis tool that should be continuous and feed all aspects of analysis. The environmental factors is made up from:1. The internal environment . staff (or internal customers), office technology, wages and finance, etc. 2. The microenvironment . our external customers, agents and distributors, suppliers, our petitors, etc. 3. The macroenvironment . Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. 3/3/2023 27Driving Forces: PESTE Analysisl Political / legall Economicl Socio culturall Technologicall Ecological3/3/2023 28STEEP analysisMacroenvironmentEconomicForcesEcologicalForcesSocioculturalForcesTechnologicalForcesPoliticalForcesFirm/OrganizationStructureCultureCompetencies ResourcesOperatingEnvironmentTrade AssociationRegulatorsUnion/employeesCompetitorsCreditors SuppliersCustomersCommunitiesStockholders3/3/2023 29Political / legal factorsl Monopolies legislation,deregulationl Environmental protection lawsl Foreign trade regulationsl Employment lawl Government stabilityl Taxation3/3/2023 30Economic factorsl Business cyclesl Interest ratesl Money supplyl Inflationl Unemploymentl Energy costs3/3/2023 31Socio cultural factorsl Population demographicsl Ine distributionl Social mobilityl Lifestyle changesl Attitudesl Consumerisml Levels of education3/3/2023 32Technological factorsl New discoveries/developmentsl Speed of technology transferl Rates of obsolescencel Government investment on research3/3/2023 33Natural / ecological factorsl Pollutionl Seismic activityl Global warmingl Desertification / erosion3/3/2023 34環(huán)境分析企業(yè)經(jīng)營
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