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es.n Resulted in a banking system with a large number of smaller banks that was limited in the scope of products and services that could be offered and the geographic areas where individual banks could pete.n As a result, they were the safest and most conservative business.n Although regulations limited opportunities and risks, they virtually guaranteed a profit.5/34Two areas of changesn Traditional role of banks as financial intermediaries declined n New products such as cash management accounts, mutual funds, mercial paper, and junk bonds have bee more prevalent.n Banks have responded by accepting lower spreads, taking on more risk, and expanding their customer and product base.n Evolution of banking into nontraditional roles6/34Evolution of banking intonontraditional rolesn Expand into nontraditional areas and products to generate more fee ine.n Investment banking, offbalance sheet activitiesn Actively pursue the use of technology in the development and delivery of products.n Inter bankingn GrammLeachBliley Act eliminates most of the remaining restrictions that have separated mercial banking, investment banking, and insurance for over 70 years.7/34Deregulation and Competitionn Many analysts attribute much of the change in the financial services industry to deregulation.n Deregulation was a natural response to increased petition rather than the catalyst of petition.n petition between depository institutions and nondepository financial firms, andn petition between the same type of petitors across world markets n Deregulation sped up the process, but did not necessarily start it.8/34Regulatory Dialecticn Since World War II, banks and other market participants have consistently restructured their operations to circumvent regulation and meet perceived customer needs. In response, regu