某酒業(yè)戰(zhàn)略管理及企業(yè)文化建設-全文預覽
【正文】 s pens and BIC pens) Separate businesses with potential for cost leadership (oil and refinery byproducts) Separate businesses (beer and distilled spirits) Separate businesses with potential for bundling (touring quality microphones and speakers) One business with potential for substitution (milk cartons and glass milk bottles) 10 營銷及管理體系咨詢 Sinotrust 新天國際葡萄酒業(yè)有限公司 Business Definition Core petency falls within one business of key advantages or separate businesses of major advantages. High Cost Sharing Low Low High Customer Sharing Separate Businesses of Significant Advantages Separate Businesses One Business Separate Businesses of Major Advantages 11 營銷及管理體系咨詢 Sinotrust 新天國際葡萄酒業(yè)有限公司 Company Positioning Gaining share 30% 30% 15% 15% Company Growth Market Growth Losing share Client Player % of market size Competitor A Client $100MM 100% Competitor B Competitor C Others Competitor A Competitor B Competitor C 12 Red Book 營銷及管理體系咨詢 Sinotrust 新天國際葡萄酒業(yè)有限公司 RMS (log) ROS Low High Sales Business A Business B If key businesses fall out of normative band, Companies should improve its performance first instead of entering other businesses. ROS/RMS Matrix 13 營銷及管理體系咨詢 Sinotrust 新天國際葡萄酒業(yè)有限公司 Growth/Share Matrix Market Growth Market Share Star Cow Dog ? Low High Low High Business A Business B It is extremely important to understan
教學課件相關(guān)推薦
鄂ICP備17016276號-1