中小企業(yè)網(wǎng)絡(luò)營銷的發(fā)展和對策-全文預(yù)覽
【正文】 礎(chǔ)與實踐》（馮英健著 清華大學出版社2002年1月第1版）中對網(wǎng)絡(luò)營銷的定義，被各種網(wǎng)絡(luò)營銷教材和網(wǎng)絡(luò)營銷論文廣泛引用?，F(xiàn)在。據(jù)有關(guān)資料表明,。s enterprises to network marketing lack the prehensive understanding and the correct understanding, in marketing process of taking many detours, encountered a lot of problems. This paper focuses on the topic of network marketing, in order to solve our country small and mediumsized enterprise network marketing development problems encountered for the first goal. 目 錄一、網(wǎng)絡(luò)營銷的內(nèi)涵…………………………………………………………………3（一）網(wǎng)絡(luò)營銷產(chǎn)生的原因…………………………………………………………3…………………………………………………………3企業(yè)個性化營銷的需要…………………………………………………………3(二)網(wǎng)絡(luò)營銷的含義及特征…………………………………………………………3網(wǎng)絡(luò)營銷的含義…………………………………………………………………3網(wǎng)絡(luò)營銷的特征…………………………………………………………………3二、我國網(wǎng)絡(luò)營銷市場現(xiàn)狀…………………………………………………………4（一）中國網(wǎng)絡(luò)營銷市場規(guī)?！?（二）中國網(wǎng)絡(luò)營銷細分市場規(guī)模及所占比重……………………………………4（三）中國主要網(wǎng)絡(luò)媒體占網(wǎng)絡(luò)營銷市場比重……………………………………4三、我國中小企業(yè)網(wǎng)絡(luò)營銷的問題及對策…………………………………………5（一）企業(yè)開展網(wǎng)絡(luò)營銷經(jīng)常忽略是幾個細節(jié)……………………………………5訂單的途徑問題…………………………………………………………………5網(wǎng)站設(shè)計的問題…………………………………………………………………5營銷的問題…………………………………………………………………5網(wǎng)絡(luò)傳輸?shù)膯栴}…………………………………………………………………6人員安排的問題…………………………………………………………………6網(wǎng)絡(luò)營銷活動…………………………………………………………………6（二）現(xiàn)階段制約我國企業(yè)開展網(wǎng)絡(luò)營銷的主要因素……………………………6，覆蓋地區(qū)不均衡。今天，我們已經(jīng)走入以因特網(wǎng)為基礎(chǔ)的網(wǎng)絡(luò)經(jīng)濟時代，企業(yè)利用互聯(lián)網(wǎng)有效開展網(wǎng)絡(luò)營銷活動，尋找新的商機，已成為一種必然選擇。長沙提交日期：2012年10月 摘 要進入21世紀，以Internet為核心的現(xiàn)代網(wǎng)絡(luò)技術(shù)和通信技術(shù)已經(jīng)得到了飛速的發(fā)展和廣泛應(yīng)用，世界經(jīng)濟向全球化和信息化發(fā)展成為新世紀鮮明的特征和趨勢。 Enter the twentyfirst Century, with Internet as the core of modern network technology and munication technology has obtained the rapid development and wide application, the world economy towards globalization and informatization development to bee the new century the distinct characteristic and trend. Today, we have entered the network economy era, enterprises use the Internet effective
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