【正文】 gher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.d. Correct pricing policies could also defeat some petitors in a short period of time. For example: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their petitors’ offer. As a result of this, in 35 days time, most of their petitors went into liquidation.Advertising strategies:a. The fundamental task for a pany is to make its products and itself known to the public. There are many ways to achieve this, advertising is the most important one. b. Advertising through different media can cover nearly every corner in the world. The main channels are: TV Radio Internet Newspaper Bill Board Poster Magazinec. The advantage/point of advertising is not only about propagandizing your pany but also peting against/with your rivals. A pany, through proper advertisements, can manage to introduce the advantages of their products paring to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, . ABS, double airbags to convince the prospective customers that their cars are safer than others.第六課時第五講Ⅰ Life EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left? Are we on schedule?Do we have time?Are we making good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don’t waste any time.Ⅱ Presentation TopicsMotivating staff WHAT IS IMPORTANT WHEN…? MOTIVATING STAFFl FINANCIAL BENEFITSl CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…? INTRODUCING A REWARD SYSTEM FOR STAFFl PURPOSE OF THE REWARD SYSTEMl TYPES OF REWARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVERl FINANCIAL INCENTIVESl CAREER STRUCTUREKey points: Financial benefits。 Advertising。 leadership。 not bossy。 Honest and have good interpersonal skills178。 psychological preparation: be matureimprove interpersonal skills178。 culture messengerTraining CourseWhat kind of training course have you ever taken?Have you ever taken any training course?What do you think is most important when you choose a training course? (Why?)What do you usually expect from a training course?NewOriental School BEC online training courseComputer skill training courseLocationTransportationDuration of courseCostFlexibility of trainerTopics coveredMaterialsFollow up adviceHigh expectancyLife expectancyPossible Topics amp。cost money, time, staffopportunity costinternal conflict178。 training224。 Hitech, Local Area Net, internet, database system, fax178。 camping camp or tent178。 light way / subway / airport178。 No, I don’t have much free time, because so many wonderful courses are fixed.252。 Amusement programs178。 Chat online Watch TV(passive viewer) TV=oneeyed monsterads (advertisement advert)252。 It’s never too late to take a hobby. Churchill178。 Interesting amp。 Nuclear family5) Do you work or are you a student in…?What do you do?What do you study?What’s your major?What do you like most about your job?(Why?)What do you like most about your studies?(Why?)252。 Resorts (skiing)178。 Night life (exciting, dynamic)178。 Weather178。 My last name is…178。下面以Brand power舉例說明：1． 掌握商務(wù)詞匯短語. to buy/develop/launch/sell/test/own/stretch/damage a brand. brand image/leader/loyalty/name/power/stretching2． 掌握相關(guān)商務(wù)知識. Explain why you brought one of the products. strong sense of brand loyalty reasonable price good aftersales service reliability of the product good and consistent quality userfriendly design good value for money in style 3． 掌握相關(guān)背景知識Tesco, J Sainsbury, Asda《Working in English》　　* mock exam papers: 9 setsⅷ、Register for BV ⅸ、Business ResearchAnswering business studies question Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills: Level One Description/IdentificationLevel Two　　 ExplanationLevel Three 　 　AnalysisLevel Four 　 　EvaluationTo gain the highest grades, candidates must show evidence of the higher skills Key types of questions 　　 　　 　　 　　 　　 Responses should:Identify/state/describe.. 　　 　　 　　 　　 　　 make a pointExplain/outline… 　　 　　 　 　　 　　 　　 make a point and develop itDiscuss… 　　 　　 　 　　 　　 　　 　　 　　present two sides of the debateExamine/assess/analyse.. 　　 　　 　　 　　 　　 make a point and develop fully with some question of itCritically assess/to what extent… 　　 　　 　　 explain both sides and evaluateHow to answer questionsExample question: What determines the price of a product? Example answer:● The price of a product is influenced by the costs. 1 ● This is because firms have to charge a price which is greater than costs to make a profit. 2 ● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, . may simply try to cover costs. 　　Example 　　Question: Should firms