【正文】 ..................................................................10攀枝花學(xué)院本科畢業(yè)設(shè)計（論文） 目錄1 企業(yè)信條 ..........................................................................................................10 市場定位 ..........................................................................................................10 發(fā)展規(guī)劃 ..........................................................................................................10 本章小結(jié) .................................................................................................................113 企業(yè)行為識別設(shè)計（BI） .........................................................................................12 行為識別 .................................................................................................................12 行為識別系統(tǒng)內(nèi)部設(shè)計 ............................................................................................12 企業(yè)環(huán)境裝飾設(shè)計 ............................................................................................12 企業(yè)領(lǐng)導(dǎo)準(zhǔn)則 ...................................................................................................12 員工行為準(zhǔn)則 ...................................................................................................13 行為識別系統(tǒng)外部設(shè)計 ............................................................................................13 服務(wù)宗旨 ..........................................................................................................13 企業(yè)宣傳 ..........................................................................................................13 本章小結(jié) .................................................................................................................134 視覺識別系統(tǒng)設(shè)計（基礎(chǔ)要素部分） .....................................................................14 設(shè)計方案的構(gòu)思 ......................................................................................................14 方案一構(gòu)思 ......................................................................................................14 方案二構(gòu)思 ......................................................................................................14 方案三構(gòu)思 ......................................................................................................15 方案四構(gòu)思 ......................................................................................................16 方案的選定與理由 ...................................................................................................16 設(shè)計作品展示 ..........................................................................................................16 標(biāo)志及其釋義 ...................................................................................................16 標(biāo)志標(biāo)準(zhǔn)方格制圖 ............................................................................................17 標(biāo)志預(yù)留空間與最小尺寸限定 ..........................................................................17 標(biāo)志黑白稿 ......................................................................................................18 中英文標(biāo)準(zhǔn)字體設(shè)計 ........................................................................................18 標(biāo)志與中英文標(biāo)準(zhǔn)字體搭配 ..............................................................................19 標(biāo)志標(biāo)準(zhǔn)色及輔助色 ........................................................................................20 標(biāo)志輔助色與標(biāo)準(zhǔn)色搭配 .................................................................................20 標(biāo)志在色彩明度中的使用規(guī)范 ..........................................................................21 輔助圖形設(shè)計及組合 ......................................................................................21 本章小結(jié) .................................................................................................................22攀枝花學(xué)院本科畢業(yè)設(shè)計（論文） 目錄25 視覺識別系統(tǒng)設(shè)計（應(yīng)用要素部分） .....................................................................23 CI 系統(tǒng)應(yīng)用部分設(shè)計方案構(gòu)思及確定 ......................................................................23 設(shè)計作品展示 ..........................................................................................................23 名片設(shè)計 ..........................................................................................................23 辦公用品設(shè)計 ...................................................................................................23 公關(guān)用品設(shè)計 ...................................................................................................24 室內(nèi)導(dǎo)向設(shè)施設(shè)計 ............................................................................................25 室外導(dǎo)向設(shè)施設(shè)計 ............................................................................................26 運(yùn)輸工具設(shè)計 ...................................................................................................26 廣告宣傳設(shè)計 ...................................................................................................27 員工服飾設(shè)計 ...................................................................................................27 企業(yè)形象傘設(shè)計 ...............................................................................................27 企業(yè)旗幟設(shè)計 ...................................................................................................28 本章小結(jié) .................................................................................................................286 CI 系統(tǒng)的導(dǎo)入 ............................................................................................................29 CI 在企業(yè)內(nèi)部傳播 ..................................................................................................29 設(shè)置機(jī)構(gòu) ..........................................................................................................29 內(nèi)部員工的動員與參與 .....................................................................................29 CI 的對外發(fā)布 .........................................................................................................30 指定對外發(fā)布計劃 ............................................