【正文】 攀枝花學(xué)院本科畢業(yè)設(shè)計（論文） 目錄0格薩拉旅游開發(fā)有限公司 CI 系統(tǒng)畢業(yè)設(shè)計目 錄摘 要 ................................................................................................................................IABSTRACT.....................................................................................................................II1 緒論 ...............................................................................................................................1 課題研究的目的與意義 ..............................................................................................1 目的 ...................................................................................................................1 意義 ...................................................................................................................1 本課題的背景及其發(fā)展 ..............................................................................................1 CI 的發(fā)展歷史 ....................................................................................................1 CI 在國內(nèi)外的發(fā)展現(xiàn)狀 ......................................................................................2 目前 CI 在國內(nèi)的發(fā)展趨勢 .................................................................................3 CI 與旅游業(yè) ...............................................................................................................4 CI 在旅游產(chǎn)業(yè)中的應(yīng)用現(xiàn)狀及其意義 .................................................................4 旅游企業(yè)導(dǎo)入 CI 的必要性 ..................................................................................5 旅游企業(yè) CI 策劃的特性分析 ..............................................................................5 旅游企業(yè) CI 導(dǎo)入和實施應(yīng)注意的問題 ................................................................6 格薩拉旅游開發(fā)有限公司 CI 系統(tǒng)設(shè)計的現(xiàn)狀分析 ......................................................7 理念識別（MI）系統(tǒng)分析 ...................................................................................7 行為識別（BI）系統(tǒng)分析 ...................................................................................8 視覺識別（VI）系統(tǒng)分析 ...................................................................................8 本章小結(jié) ...................................................................................................................92 企業(yè)理念識別設(shè)計（MI） ........................................................................................10 理念識別 .................................................................................................................10 企業(yè)精神 ..........................................................................................................10 企業(yè)價值觀 ......................................................................................................10 企業(yè)使命 ..........................................................................................................10 企業(yè)經(jīng)營理念 ...................................................................................................10攀枝花學(xué)院本科畢業(yè)設(shè)計（論文） 目錄1 企業(yè)信條 ..........................................................................................................10 市場定位 ..........................................................................................................10 發(fā)展規(guī)劃 ..........................................................................................................10 本章小結(jié) .................................................................................................................113 企業(yè)行為識別設(shè)計（BI） .........................................................................................12 行為識別 .................................................................................................................12 行為識別系統(tǒng)內(nèi)部設(shè)計 ............................................................................................12 企業(yè)環(huán)境裝飾設(shè)計 ............................................................................................12 企業(yè)領(lǐng)導(dǎo)準(zhǔn)則 ...................................................................................................12 員工行為準(zhǔn)則 ...................................................................................................13 行為識別系統(tǒng)外部設(shè)計 ............................................................................................13 服務(wù)宗旨 ..........................................................................................................13 企業(yè)宣傳 ..........................................................................................................13 本章小結(jié) .................................................................................................................134 視覺識別系統(tǒng)設(shè)計（基礎(chǔ)要素部分） .....................................................................14 設(shè)計方案的構(gòu)思 ......................................................................................................14 方案一構(gòu)思 ......................................................................................................14 方案二構(gòu)思 ......................................................................................................14 方案三構(gòu)思 ......................................................................................................15 方案四構(gòu)思 ......................................................................................................16 方案的選定與理由 ...................................................................................................16 設(shè)計作品展示 ..........................................................................................................16 標(biāo)志及其釋義 ...................................................................................................16 標(biāo)志標(biāo)準(zhǔn)方格制圖 ............................................................................................17 標(biāo)志預(yù)留空間與最小尺寸限定 ..........................................................................17 標(biāo)志黑白稿 ......................................................................................................18 中英文標(biāo)準(zhǔn)字體設(shè)計 .................................