【正文】 1)規(guī)模性，即同行業(yè)的企業(yè)數(shù)量、產(chǎn)品或服務(wù)的產(chǎn)出量達(dá)到一定的規(guī)模。 一、建筑設(shè)計(jì)行業(yè)的界定 建筑設(shè)計(jì)是指為滿足一定的建造目的而進(jìn)行的設(shè)計(jì)，它使具體的物質(zhì)材料在技術(shù)、經(jīng)濟(jì)等方面 可行的條件下形成能夠成為使用和審美的物體。the corporation, the formalization, the specialization, the professional 3 目 錄 第一章 緒論??????????????????????????? 1 第一節(jié) 背景述 ?????????????????????????? 1 一、建筑設(shè)計(jì)行業(yè)的界定 ?????????????????????? 1 二、問題的提出和研究目的 ????????????????????? 1 三、 本文研究思路和研究方法 ???????????????????? 1 第二節(jié)、本文研究?jī)?nèi)容 ??????????????????????? 2 第二章 理論綜述 ????????????????????????? 2 第一節(jié) 競(jìng)爭(zhēng)戰(zhàn)略理論 ??????????????????????? 3 第二節(jié) 基本競(jìng)爭(zhēng)戰(zhàn)略 ??????????????????????? 3 第三章 我國(guó)建筑設(shè)計(jì)行業(yè)發(fā)展現(xiàn)狀分析 ?????????????? 4 第一節(jié) 建筑設(shè)計(jì)行業(yè)在國(guó)民經(jīng)濟(jì)中的地位 ????????????? 4 第二節(jié) 我國(guó)建筑設(shè)計(jì)行業(yè)現(xiàn)狀評(píng)析 ???????????????? 5 一、我國(guó)城市化進(jìn)程推進(jìn) 建筑設(shè)計(jì)行業(yè)快速發(fā)展 ???????????? 6 二、 2020 年美國(guó)金融危機(jī)使得全球 經(jīng)濟(jì)形勢(shì) 深受影響 ????????? 7 三、我國(guó)建筑設(shè)計(jì)行業(yè)應(yīng)對(duì)金融危機(jī)的對(duì)策建議 ??????????? 8 第四章 國(guó)際競(jìng)爭(zhēng)下的我國(guó)建筑設(shè)計(jì)行業(yè)的發(fā)展 ????????? 9 第一節(jié) 、 行業(yè) 競(jìng)爭(zhēng) 的理論分析 —— 邁克 波特 的“ 五 力 模型 ” ????? 10 一、 新進(jìn)入者的威脅 ??????????????????????? 11 二、 現(xiàn)有競(jìng)爭(zhēng)對(duì)手之間的競(jìng)爭(zhēng) ?????????????????? 12 三、 客戶討價(jià)還價(jià)的能力 ?????? ?????????????? 13 第二節(jié) PEST企業(yè)外部環(huán)境 分析 ????????????????? 14 第三節(jié) 國(guó)際競(jìng)爭(zhēng)對(duì)中國(guó)建筑設(shè)計(jì)行業(yè)的挑戰(zhàn) ???????????? 15 一、我國(guó)大型建筑的設(shè)計(jì)受到國(guó)外設(shè)計(jì)同行挑戰(zhàn) ???????????? 15 二、國(guó)際資本收購(gòu)兼并我國(guó)建筑設(shè)計(jì)企業(yè) ??????????????? 15 三、 國(guó)外建筑設(shè)計(jì)企業(yè)對(duì)我國(guó)設(shè)計(jì)企業(yè)的影響 ???????????? 16 第四節(jié) 我國(guó) 建筑 設(shè)計(jì)企業(yè)與國(guó)際同行 比較 ?????????????? 16 一、 專業(yè)化程度 的差距明顯 ??? ?????????????????? 16 二、建筑設(shè)計(jì) 企業(yè)形式 的比較分析 ?????????????????? 17 4 三、 在設(shè)計(jì)質(zhì)量方面有較大差距 ????????????????? 18 第五章 國(guó)際建筑設(shè)計(jì)行業(yè)發(fā)展模式對(duì)我國(guó)的啟示 第一節(jié) 國(guó)際建筑設(shè)計(jì)行業(yè)發(fā)展的典型模式 ???????????? 18 第二節(jié) 國(guó)際建筑設(shè)計(jì)發(fā)展經(jīng)驗(yàn)對(duì)中國(guó)的啟示 ???????????? 19 第六章、我國(guó)建筑設(shè)計(jì)行業(yè)可持續(xù)發(fā)展的戰(zhàn)略措施選擇 第一節(jié) 我國(guó)建筑設(shè)計(jì)行業(yè)可持續(xù)發(fā)展 SWOT分析模型 一、 SWOT模型介紹 ?????????????? ??????? 21 二、 基本競(jìng)爭(zhēng)戰(zhàn)略 ????????????????????? 22 第二節(jié) 我國(guó)建筑設(shè)計(jì)行業(yè) SWOT分析 ??????????????? 23 一、 優(yōu)勢(shì)與劣勢(shì)分析 （ SW） ??????????????????? 23 二、機(jī)會(huì)與威脅分析 （ OT） ??????????????????? 24 第三節(jié) 我國(guó)建筑設(shè)計(jì)行業(yè)調(diào)整提高戰(zhàn)略 ?????????????? 25 一、建筑設(shè)計(jì)企業(yè)選擇專業(yè)化道路 ??????????????? 25 二、 探索適合本土市場(chǎng)的專業(yè)化模式 ??????????????? 26 第四節(jié) 我國(guó) 建筑設(shè)計(jì)行業(yè)創(chuàng)新戰(zhàn)略 ??????????????? 26 一、注重 企業(yè)管理創(chuàng)新和能力再造 ??????????????? 27 二、 加快科技創(chuàng)新，提高企業(yè)核心競(jìng)爭(zhēng)力 ????????????? 27 第五節(jié) 我國(guó)建筑設(shè)計(jì)人才發(fā)展戰(zhàn)略 ??????????????? 28 第六節(jié) 我國(guó)建筑設(shè)計(jì)組織創(chuàng)新戰(zhàn)略 ???????????????? 28 第七章 結(jié)論與展望 ??????????????????????? 29 5 第一章 緒論 第一節(jié)、背景概述 我國(guó)建筑設(shè)計(jì)行業(yè)的市場(chǎng)化是隨著中國(guó)改革開放和現(xiàn)代化建設(shè)的進(jìn)程 而逐步發(fā)展的。盡管建筑設(shè)計(jì)企業(yè)人員規(guī)模的增長(zhǎng)很快，但受制于管理水平和機(jī)制的瓶頸，傳統(tǒng)的國(guó)有設(shè)計(jì)大型機(jī)構(gòu)受到了內(nèi)部機(jī)制的制約，資源得不到充分的價(jià)值體現(xiàn)。通過分析我國(guó)建筑設(shè)計(jì)行業(yè)所具有的資源和能力，找出其所具有的優(yōu)勢(shì)和劣勢(shì)，并對(duì)行業(yè)內(nèi)部問題進(jìn)行了綜合評(píng)價(jià)，構(gòu)建行業(yè)分析的 SWOT模型，尋找行 業(yè)發(fā)展的問題，制定實(shí)施方案和保障措施，確保戰(zhàn)略成功實(shí)施。在經(jīng)濟(jì)蕭條中建筑設(shè)計(jì)企業(yè)如何尋求發(fā)展機(jī)會(huì)并贏得優(yōu)勢(shì)，成為建筑設(shè)計(jì)行業(yè)必須共同探索的問題。 2020年 10月以來席卷全球性的經(jīng)濟(jì)危機(jī)，使得世界經(jīng)濟(jì)出現(xiàn)了整體性衰退，投資與消費(fèi)減緩，眾多項(xiàng)目推延建設(shè)。論文研究思路以建筑設(shè)計(jì)的相關(guān)理論和競(jìng)爭(zhēng)戰(zhàn)略理論為基礎(chǔ)，采用定性與定量相結(jié)合的方法，運(yùn)用 PEST分析法、波特的五力分析模型，對(duì)建筑設(shè)計(jì)行業(yè)務(wù)所處的宏觀環(huán)境、行業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)進(jìn)行分析和評(píng)價(jià)。其根源是高端的國(guó)際化人才的太少，缺少國(guó)際化競(jìng)爭(zhēng)。 Abstract Keywords： Architectural design profession； International petition；Competition strategy； Challenge and opportunity； Sustainable development The architectural design and the national economy industrial structure as well as the real estate macroscopic form close unites, Because in recent years the architectural design profession received the national policy 2 to the real estate adjustment influence, the multitudinous architectural design enterprise fell into the management confusion. Since in October, 2020 has rolled up like a mat the global economic crisis, causes the world economics to appear the integrity decline, the investment and the expense slows down, the multitudinous projects extend the construction. Does the architectural design enterprise seek the development opportunity how in the economic depression and wins the superiority, bees question which the architectural design profession must explore together. The paper analyzes our country macroscopic accent economy development shape through the research to the architectural design profession influence, our country architectural design profession and the overseas colleague will carry on the contrast analysis, will seek the disparity from many thorough analysis construction profession question, by the full and accurate analysis, obtains the architectural design profession to realize the sustainable development strategy. The paper research mentality take architectural design correlation theories and the petition strategy theory as a foundation, uses determines the nature of the method which unifies with the quota, utilizes the PEST analytic method, the baud five strength analysis model, locates the macroscopic environment to the architectural design good service, the profession petition situation carries on the analysis and the appraisal. Through analyzes the resources and ability which our country architectural design profession has, discovers superiority and inferiority which its has, and has carried on the quality synthetic evaluation to the profession interior question, the construction profession analysis SWOT model, seeks the profession development the question, the formulation implementation plan and the safeguard measure, guarantees the strategic success implementation. The research results indicated that,The realization architectural design profession sustainable development, must adopt the reanization to enhance the strategy, the innovation strategy as well as the talented person strategy and the anization innovation strategy. The paper conclusion thought that,The current our country architectural design profession prominent question is, the architectural design profession specialized division of labor socialized degree is not high, has deficiently can meet the customer need truly the original architectural design plan..Although the architectural design enterprise personnel scale growth is very quick, but was restrained the management level and the mechanism bottleneck, the traditional stateowned design largescale anization receives internal mechanism restriction, the resources could not obtain the full value to manifest. Our country architectural design profession only then the dynasty 。隨著