《電子商務(wù)案例》ppt課件-全文預(yù)覽
【正文】 電子商務(wù)發(fā)展前景看好 ? 美國(guó)零售業(yè)的電子商務(wù)銷(xiāo)售在沃爾瑪?shù)却笮瓦B鎖集團(tuán)的領(lǐng)軍之下繼續(xù)擴(kuò)展市場(chǎng)空間。 run the application and return input to Peapod server ? Application servers ? Proprietary targeting engine ? Business support system ? Fulfillment management application ? Accounting systems ? Database ? Maintain and manage the data associated with the Peapod application. 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 24 What has Peapod done so far for its business? ? Peapod’s discussion and information forums (submit recipes and win the coupons, “American Heart Association”. etc) ? Selling the IT system and Knowhow to its select retailers. (Cole Myer) ? Diversification Strategy. FTDbranded Flower shop, premium wines and greeting cards and other retail relationships. ? Interactive marketing services. ? From late 1995, built relations with several consumer goods and service panies. ? Provides a variety of bundled interactive marketing products and services. ? Banner Advertising \ Enhanced Content Advertising \ Electronic Coupons \ Stimulus response Testing 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 25 Still incurred the loss and Why? ? 網(wǎng)絡(luò)公司是命里注定的燒錢(qián)公司 ? 基本網(wǎng)絡(luò)的架構(gòu)就如同基礎(chǔ)設(shè)施的建設(shè)； ? 系統(tǒng)維護(hù)、更新和維持正常運(yùn)作的成本非常高； ? 改變和維持客戶消費(fèi)行為的成本過(guò)高； ? 過(guò)于龐大的服務(wù)范圍使得運(yùn)營(yíng)成本過(guò)高。 ? Revenues from online marketing services: 3 million to 6 million。 Distribution ? Profits: ? Alcampo : % Prvca : 4% Reduce profit to sustain Alcampo’s discount way of l
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