《電子商務案例》ppt課件-全文預覽
【正文】 電子商務發(fā)展前景看好 ? 美國零售業(yè)的電子商務銷售在沃爾瑪?shù)却笮瓦B鎖集團的領軍之下繼續(xù)擴展市場空間。 run the application and return input to Peapod server ? Application servers ? Proprietary targeting engine ? Business support system ? Fulfillment management application ? Accounting systems ? Database ? Maintain and manage the data associated with the Peapod application. 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 24 What has Peapod done so far for its business? ? Peapod’s discussion and information forums (submit recipes and win the coupons, “American Heart Association”. etc) ? Selling the IT system and Knowhow to its select retailers. (Cole Myer) ? Diversification Strategy. FTDbranded Flower shop, premium wines and greeting cards and other retail relationships. ? Interactive marketing services. ? From late 1995, built relations with several consumer goods and service panies. ? Provides a variety of bundled interactive marketing products and services. ? Banner Advertising \ Enhanced Content Advertising \ Electronic Coupons \ Stimulus response Testing 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 25 Still incurred the loss and Why? ? 網(wǎng)絡公司是命里注定的燒錢公司 ? 基本網(wǎng)絡的架構就如同基礎設施的建設； ? 系統(tǒng)維護、更新和維持正常運作的成本非常高； ? 改變和維持客戶消費行為的成本過高； ? 過于龐大的服務范圍使得運營成本過高。 ? Revenues from online marketing services: 3 million to 6 million。 Distribution ? Profits: ? Alcampo : % Prvca : 4% Reduce profit to sustain Alcampo’s discount way of l
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