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t knowhow for the online retailing and thus prepare Alcampo for the emerging information society. 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 11 Current Status ? The 1st in Spain, even in Continental Europe. ? Oct. 1997 % of total turnover ? 4,900 m pesetas ( profit in 1996) ? 490k pesetas profit ( virtual supermarket) ? Cost 100 m for developing the new system ? Operation and maintenance fee 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 12 Competitives Analysis COMPETING SELLERS SUPPLIERS OF KEY INPUTS SUBSTITUTES BUYERS POTENTIAL NEW ENTRANTS Win buyers Bargaining power and leverage Ability to exercise bargaining power and leverage Threat of entry of new rivals 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 13 Key Focus ? Segmentation, Differentiation strategy, customer’s loyalty improvement, insight. ? Based on Emerce, develop SCM, Synergy Strategy. ? Deeply involved into the ECommerce Business and establish effective distribution system. 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 14 Segmentation ? Online Supermarket Customers: ? Suburb families ? Mothers taking care of little baby ? Technical focus families ? What they focus ? Price ? Convenience ? Diversification 硬商品買(mǎi)賣(mài)在阿里巴巴 軟商品交易在阿里巧巧 2022/5/26 15 Customer’s Loyalty ? Critical Success Factor for Online Supermarket ? I know it and trust it ? CRM ? Sales ? Marketing ? Call Center ? Service, etc. ? Insight