【正文】 .................................................................15 區(qū)域發(fā)展及前景預(yù)測(cè) .....................................................................................................22 宏觀市場(chǎng)與本項(xiàng)目發(fā)展借鑒 .........................................................................................27 區(qū)域市場(chǎng)分析 .......................................................................................................................28 區(qū)域界定 ........................................................................................................................28 區(qū)域市場(chǎng)供應(yīng)分析 ........................................................................................................28 需求分析 ........................................................................................................................28 典型物業(yè)分析 ................................................................................................................29 片區(qū)三級(jí)市場(chǎng)分析 ........................................................................................................35 市場(chǎng)分析結(jié)論 ................................................................................................................36三 項(xiàng)目分析及評(píng)價(jià) ........................................................................................................................36 地塊解析 ...............................................................................................................................36 交通條件 ........................................................................................................................36 配套設(shè)施 ........................................................................................................................37 規(guī)劃限制條件 ................................................................................................................37 項(xiàng)目 SWOT 分析 ..................................................................................................................38 項(xiàng)目?jī)?yōu)勢(shì) ........................................................................................................................38 項(xiàng)目劣勢(shì) ........................................................................................................................38 項(xiàng)目機(jī)會(huì) ........................................................................................................................38 項(xiàng)目威脅 ........................................................................................................................38 項(xiàng)目評(píng)價(jià) ...............................................................................................................................38四 市場(chǎng)定位及項(xiàng)目評(píng)估 ................................................................................................................39　 住宅定位分析 .....................................................................................................................39 住宅市場(chǎng)定位 ................................................................................................................39　 戶型定位 ......................................................................................................................39 客戶定位 .........................................................................................................................40　 價(jià)格定位 ......................................................................................................................41 商業(yè)定位分析 .....................................................................................................................41 商業(yè)市場(chǎng)定位 ................................................................................................................41 客戶定位 ......................................................................................................................42 價(jià)格定位 .........................................................................................................................42 項(xiàng)目評(píng)價(jià) ........................................................................................................................42五 項(xiàng)目發(fā)建設(shè)進(jìn)度安排 ................................................................................................................42 有關(guān)工程計(jì)劃說(shuō)明 ................................................................................................................42 施工橫道圖 ............................................................................................................................43六 投資估算與資金進(jìn)度安排 ........................................................................................................43 項(xiàng)目總投資估算 ....................................................................................................................43 固定資產(chǎn)投資總額 .........................................................................................................43 流動(dòng)資金估算 .................................................................................................................45 資金籌措 ................................................................................................................................45 資金來(lái)源 .........................................................................................................................45 項(xiàng)目籌資方案 .................................................................................................................45 投資使用計(jì)劃 ........................................................................................................................46 投資使用計(jì)劃 .................................................................................................................46 借款償還計(jì)劃 .................................................................................................................46七 銷售及經(jīng)營(yíng)收入測(cè)定 ................................................................................................................46 各類物業(yè)銷售收入估算 ........................................................................................................46 項(xiàng)目銷售回款計(jì)劃 ............................................