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【正文】 analysis, market share reports, entry cost by category, sales targeting, who’s got what, revenue development tracking, inter on the media map…… IPA 7th June 20xx Copyright 20xx ACNielsen Three pronged approach Collects creatives images from participant sites Participant sites provide advertiser logs inc. impressions Provide average CPMs by site category Web Crawler Site Data Agency Panel IPA 7th June 20xx Copyright 20xx ACNielsen Feedback ? The methodology has been widely weled by the industry ? Agencies have endorsed our approach ? Each sales point we’ve asked has provided data or mitted to doing so IPA 7th June 20xx Copyright 20xx ACNielsen Building up to launch ? Require at least 50 of the top 100 sites providing data. Presently there are 33 ? Inclusion of additional sites ongoing ? Development of web crawler ongoing IPA 7th June 20xx Copyright 20xx ACNielsen Inter expansion plans The methodology used in the UK will need to be adopted across all
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