【正文】 .................. 3 一、項(xiàng)目背景 ............................................................................................................ 3 二、可行性研究編制的依據(jù)及內(nèi)容 ............................................................................ 3 三、主要經(jīng)濟(jì)指標(biāo) ..................................................................................................... 4 第二章 區(qū)域概況與項(xiàng)目概要 ............................................................................................ 6 一、國(guó)內(nèi)旅游業(yè)的發(fā)展現(xiàn)狀分析 ................................................................................ 6 二、國(guó)內(nèi)旅游業(yè)的發(fā)展趨勢(shì)預(yù)測(cè) ................................................................................ 7 三、區(qū)域旅游發(fā)展現(xiàn)狀 .............................................................................................. 8 四、大覺(jué)山景區(qū)概述 ............................................................................................... 12 五、茶 文化旅游背景 ............................................................................................... 13 六、項(xiàng)目建設(shè)理由 ................................................................................................... 14 第三章 旅游市場(chǎng)分析 .................................................................................................... 16 一、旅游市場(chǎng)基本特征 ............................................................................................ 16 二、旅游市場(chǎng)趨勢(shì)分析 ............................................................................................ 16 三、旅游市場(chǎng)遠(yuǎn)眺 ................................................................................................... 17 四、市場(chǎng)定位分析 ................................................................................................... 19 五、客源市場(chǎng)定位 ................................................................................................... 20 六、市場(chǎng)細(xì)分 .......................................................................................................... 21 七、市場(chǎng)規(guī)模預(yù)測(cè) ................................................................................................... 23 第四章 項(xiàng)目 位置和建設(shè)條件 .......................................................................................... 24 一、項(xiàng)目選址 .......................................................................................................... 24 二、建設(shè)條件 .......................................................................................................... 24 三、相關(guān)政策 .......................................................................................................... 25 第五章 項(xiàng)目規(guī)劃方案 .................................................................................................... 26 一、分區(qū)原則 .......................................................................................................... 26 二、功能分區(qū) .......................................................................................................... 27 三、分區(qū)規(guī)劃 .......................................................................................................... 27 第六章 專項(xiàng)規(guī)劃 ........................................................................................................... 36 一、道路交通系統(tǒng)規(guī)劃 ............................................................................................ 36 二、給排水規(guī)劃 ...................................................................................................... 37 三、電力電信規(guī)劃 ................................................................................................... 38 四、綠化規(guī)劃 .......................................................................................................... 39 五、環(huán)境保護(hù)規(guī)劃 ................................................................................................... 42 六、安全保障體系規(guī)劃 ............................................................................................ 43 七、節(jié)水規(guī)劃 .......................................................................................................... 45 八、低碳景區(qū)打造 ................................................................................................... 46 第七章 經(jīng)營(yíng)管理與規(guī)劃實(shí)施建議 ................................................................................... 50 一、茶場(chǎng)經(jīng)營(yíng)體制建議 ............................................................................................ 50 二、旅游區(qū)管理體制建議 ........................................................................................ 51 三、人才培訓(xùn) .......................................................................................................... 52 2 第八章 項(xiàng)目實(shí)施進(jìn)度規(guī)劃 ............................................................................................. 54 第九章 投資估算 ........................................................................................................... 55 一、投資估算 .......................................................................................................... 55 二、融資方案 .......................................................................................................... 56 第十章 財(cái)務(wù)評(píng)價(jià) ........................................................................................................... 57 一、財(cái)務(wù)評(píng)價(jià)依據(jù) ................................................................................................... 57 二、財(cái)務(wù)評(píng)價(jià)的基礎(chǔ)數(shù)據(jù)選擇 ................................................................................. 57 三、財(cái)務(wù)評(píng)價(jià)指標(biāo) ................................................................................................... 58 第十一章 風(fēng)險(xiǎn)分析 ........................................................................................................ 59 一、風(fēng)險(xiǎn)因素識(shí)別 ................................................................................................... 59 二、風(fēng)險(xiǎn)程度分析 ................................................................................................... 60 三、防范風(fēng)險(xiǎn)與降低措施 ........................................................................................ 62 第十二章 結(jié)論與建議 ....................................................................................................