淺析“微博”的發(fā)展與網(wǎng)絡(luò)營(yíng)銷價(jià)值畢業(yè)論文-全文預(yù)覽
【正文】 浪潮， 2020年才全面流行，開始了爆發(fā)式的增長(zhǎng)，新浪率先抓住機(jī)遇，利用名人效應(yīng)，網(wǎng)絡(luò)了大部分的 明星、媒體人士、企業(yè)高管，吸引了大量的用戶注冊(cè)，目前 新浪微博居于領(lǐng)先地位，是目前國(guó)內(nèi)第一微博產(chǎn)品。s fastpaced work life way, and quickly became the darling of the people. The businesses will also be paying attention to it, and use of microblogging for interactive marketing, although marketing microblogging is not very mature now, as the existence of such defects, but there are many panies should be made by a good harvest. Keywords: microblogging。 marketing 目 錄 前 言 ....................................................... 1 一、微博簡(jiǎn)介 .................................................. 1 (一 )微博定義 ............................................... 1 (二 )微博與博客的區(qū)別 ....................................... 1 .................................... 1 .................................... 2 3. 從即時(shí)互動(dòng)性上面比較 .................................. 2 (三 )微博的特點(diǎn) ............................................. 2 ............................................. 2 ........................................ 3 .......................................... 3 ............................................. 3 ，親和力強(qiáng) ...................................... 3 二、微博的發(fā)展 ................................................ 3 (一 )微博在國(guó)外的發(fā)展 ....................................... 3 Twitter ...................................... 3 .......................................... 5 (二 )微博在中國(guó)的發(fā)展 ....................................... 5 ................................. 5 ................................. 5 三、微博發(fā)展中的問題 ........................................... 7 (一 )安全性問題 ............................................. 7 (二 )個(gè)人信息防護(hù)問題 ....................................... 8 (三 )植入廣告問題 ........................................... 8 (四 )不良信息問題 ........................................... 8 四、微薄的網(wǎng)絡(luò)營(yíng)銷價(jià)值 ......................................... 8 (一 )微博營(yíng)銷的優(yōu)勢(shì) ......................................... 8 (二 )微博網(wǎng)絡(luò)營(yíng)銷的特點(diǎn) ...................................... 9 ............................................... 9 ............................................... 9 性 ............................................... 9 ............................................... 9 (三 )現(xiàn)階段微博營(yíng)銷模式 ...................................... 9 ........................................ 9 .......................................... 9 ................................... 10 ......................................... 10 客戶關(guān)系管理 ..................................... 10 ............................................ 10 ......................................... 10 ........................................... 10 ............................................ 10 ........................................... 11 (四 )微博網(wǎng)絡(luò)營(yíng)銷的趨勢(shì) ..................................... 11 ............................ 11 ，小企業(yè)基于生存 ........................ 11 .............................. 11 、實(shí)用化趨勢(shì) ..................... 11 ，但微博營(yíng)銷依然鼎立 ................... 11 五、微博營(yíng)銷建議 ............................................. 12 (一 )積極應(yīng)對(duì)市場(chǎng)競(jìng)爭(zhēng) ...................................... 12 (二 )提高商業(yè)內(nèi)涵 .......................................... 12 (三 )風(fēng)險(xiǎn)控制，防止從眾效應(yīng)帶來的負(fù)面影響 .................... 12 結(jié)束語 .................................
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