淺析“微博”的發(fā)展與網(wǎng)絡營銷價值畢業(yè)論文(已修改)
2025-09-08 09:45 本頁面
【正文】 安徽大學江淮學院 本科畢業(yè)論文（設計） 淺析“微博”的發(fā)展與網(wǎng)絡營銷價值 淺析“微博”的發(fā)展與網(wǎng)絡營銷價值 摘要 自 2020年微博在美國誕生后，它就不斷創(chuàng)造著奇跡，現(xiàn)在微博已經(jīng)引領潮流，趨于年輕化，博客卻趨于老齡化。而 2020年中國開始引入微博，在其中經(jīng)歷了兩次浪潮， 2020年才全面流行，開始了爆發(fā)式的增長，新浪率先抓住機遇，利用名人效應，網(wǎng)絡了大部分的 明星、媒體人士、企業(yè)高管，吸引了大量的用戶注冊，目前 新浪微博居于領先地位，是目前國內(nèi)第一微博產(chǎn)品。微博是多種通訊類產(chǎn)品的集成 ，繼承了大多數(shù)通訊類產(chǎn)品的優(yōu)點，它以其低門檻性、隨時性、快速傳播性和高互動性等特點，迎合了人們的快節(jié)奏的工作生活方式，迅速成為人們的寵兒。而商家也將眼光投向微博，利用微博進行互動營銷，盡管微博營銷目前不是很成熟，存在著這樣那樣的缺陷，但是應經(jīng)有不少企業(yè)取得了不錯的收獲。 關鍵詞：微博；發(fā)展；網(wǎng)絡；互動；營銷 On the MicrobloggingDevelopment and Inter Marketing Value Abstract Since the microBo in the United States in 2020 after the birth, it has continued to create a miracle, and now microBo has been leading the trend, tends to younger, they tend to aging blog. In 2020 China began to introduce microBo, which has experienced two waves in 2020, only a prehensive fashion, started the explosive growth, SINA first to seize the opportunity, the use of celebrity, the work most of the stars, media personalities, executives, attracting a large number of user registration, the current leading position Sina microblogging, microblogging is the first product. MicroBo is the integration of a variety of munications products, inherited most of the advantages of munications products, with its low threshold of, at any time, fast propagation and highly interactive features, to meet people39。s fastpaced work life way, and quickly became the darling of the people. The businesses will also be paying attention to it, and use of microblogging for interactive marketing, although marketing microblogging is not very mature now, as the existence of such defects, but there are many panies should be made by a good harvest. Keywords: microblogging。 development。 work。 interaction。 marketing 目 錄 前 言 ....................................................... 1 一、微博簡介 .................................................. 1 (一 )微博定義 ............................................... 1 (二 )微博與博客的區(qū)別 ....................................... 1 .................................... 1 .................................... 2 3. 從即時互動性上面比較 .................................. 2 (三 )微博的特點 ............................................. 2 ............................................. 2 ........................................ 3 .......................................... 3 ............................................. 3 ，親和力強 ...................................... 3 二、微博的發(fā)展 ................................................ 3 (一 )微博在國外的發(fā)展 ....................................... 3 Twitter ...................................... 3 .......................................... 5 (二 )微博在中國的發(fā)展 ....................................... 5 ................................. 5 ................................. 5 三、微博發(fā)展中的問題 ........................................... 7 (一 )安全性問題 ............................................. 7 (二 )個人信息防護問題 ....................................... 8 (三 )植入廣告問題 ........................................... 8 (四 )不良信息問題 ........................................... 8 四、微薄的網(wǎng)絡營銷價值 ......................................... 8 (一 )微博營銷的優(yōu)勢 ....................
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