全球化妝品行業(yè)的探索性分析：主要的競爭品牌技術(shù)和市場的發(fā)展趨勢畢業(yè)論文外文翻譯-全文預(yù)覽
【正文】 e cosmetics industry is also boosting sales by adding products that cater to the needs and desires of people with particular ethnic backgrounds, skin and hair types, and geic characteristics. Market research firm Euro monitor (London) claims that ethnic cosmetics and toiletries market is driven largely by products that whiten the skin of Asia/Pacific consumers, or address uneven skin tone, adult ae, and hyperpigmentation in AfricanAmericans. The ethnic skin care market is also influenced by demand for more gentle formulations. The standard active ingredient for dark spot removal has been hydroquinone, which is now facing tougher regulation a claim made by the Croda Company. This pany has been exploring new skin tone ingredients, which are purified, concentrated plant actives (Six Trends Guide Suppliers to Market’s Attractive Features, 2020). 10. Impacts of globalization Globalization means more than just being present in many countries, it is about municating, harmonizing the message given to a customer, and the endconsumer (CooneyCurran, 2020). One important issue relates to understanding global requirements. For example, for a US pany’s product to be accepted by Japanese consumers, that is not necessarily only an issue for its marketing personnel in Japan, but also for its marketing personnel in Australia, who sell to a pany that sells in Japan. Another issue is global pricing. It often returns to the lowest mon denominator. One brings in currency fluctuations, free trade agreements, transport 外文資料翻譯 — 英文原文 6 regulations, transportability, freight, shipping, etc. Being global is not a simple step. Globalization of the marketplace and economy has been stimulated by the technology revolution, the instantaneous information flow from Korea to the US to the UK. Consumer goods panies have tried to focus on global brands with a regional twist, to ensure they meet the demands of regional trends. Most suppliers are multinational operating in a global environment. Because of that, the nationalism of each area in the world plays a big part in the business。 difficulty in breathing。 Gamble Company (%), Revlon Inc. (%), and Avon Products Inc. (%) round out the top five. Bushido Company Limited (%), City Inc. (%), Kanebo Limited (%), Kose Company Limited (2%) and Chanel . (%) round out the top 10. Together these producers account for %, or $ billion, of the total $ billion global 外文資料翻譯 — 英文原文 2 cosmetics market. 3. Financial and SWOT analyses It is important to look at the financial statements as a whole than just the profits. We should be concerned about future performance of panies. Financial analysis of major players in cosmetic industry is important as one uses it to anticipate future conditions of industry. The SWOT analysis allows us to analyze a pany, their objectives, business plans and decisions. It also facilitates reviewing the positives and negatives of the industry and the pany itself. 4. Safety concern The FDA continued piling plaints from customers about neurological reactions to perfumes including symptoms such as burning of the eyes, nose, and throat。 having consumption more than % CAGR per year during past 5 years. Despite global economic crisis, the cosmetic and fragrance industry still performed well with average growth rate almost 5% across the
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