全球化妝品行業(yè)的探索性分析：主要的競(jìng)爭(zhēng)品牌，技術(shù)和市場(chǎng)的發(fā)展趨勢(shì)畢業(yè)論文外文翻譯-wenkub
2023-05-19 16:14:17 本頁(yè)面
【正文】 many small, new panies emerged. 5. Environmental issues Growing concern about environmental issues also affected the industry. Several surveys demonstrated increased awareness of pollution and related issues. In 1990, Find/SVP (a New York survey group) estimated that million US households were environmentally interested shoppers. These consumers, called ‘Green consumers,’ accounted for about 20% of the US population and their number was expected to increase. In a report on Green consumers, Find/SVP cited three main concerns: animal rights and species preservation, availability of clean air and water, and waste management. One of the most controversial environmental matters facing the fragrance industry was pressure to reduce its use of volatile organic chemicals (VOCs). The most popularly used VOC was ethyl alcohol, which functioned as a solvent. The industry claimed that water was not a good substitute for ethyl alcohol because many fragrance ingredients were not watersoluble. Ingredients designed to help materials dissolve in water affected product texture and also presented possible safety concerns. Propellants 外文資料翻譯 — 英文原文 3 and many other ingredients used within the industry were also VOCs. VOCs were blamed for contributing to groundlevel ozone. In California, VOC emissions from colognes, perfumes, toilet water, aftershaves, and body splashes were estimated at almost 1700 pounds per day. Consequently, in the early 1990s, California proposed limits on VOC usage in fragrances (Donegan, 2020). New York and other states were expected to follow (Approval and Promulgation of Implementation Plan, 2020). In California, regulations took effect January 1, 1995, In addition to planned pliance with VOC regulations, many fragrance and cosmetic panies brought ‘green’ products to the market place. Estee Lauder introduced its Origins Natural Resources (Origin Natural Resources, 2020) line of skin care, body products, aromatherapy, and make up. The line was promoted as natural and nonanimal tested. Items were sold in recyclable containers. Revlon brought out New Age Naturals, skin care products made of all degradable ingredients, and Pure Skin Care, a line of products developed without animal testing (Cosmetic Testing, 2020). Revlon was one of the first large panies to fund research for alternatives with a $750,000 contribution to the Rockefeller University in 1979. While animal testing is still very much in existence at large corporations such as Procter amp。比較財(cái)務(wù)、SWOT 分析。 2020 年，化妝品（彩妝）產(chǎn)品構(gòu)成了大約 18%的化妝品，化妝品和香水占全球市場(chǎng)。盡管全球經(jīng)濟(jì)危機(jī)，化妝品和香水業(yè)仍然表現(xiàn)良好，整個(gè)行業(yè)平均增長(zhǎng)率近 5%。資生堂有限公司（ %），科蒂公司（ %）（ %），嘉麗寶有限公司，高絲有限公司（ 2%）和香奈爾公司（ %）名列前 10 位。在化妝品行業(yè)的主要參與者是財(cái)務(wù)分析的重要組成部分之一，用它來預(yù)測(cè)未來的產(chǎn) 業(yè)現(xiàn)狀。一些醫(yī)院禁止手術(shù)室護(hù)士使用香水。一些調(diào)查表明污染意識(shí)的提高及相關(guān)問題。在一份關(guān)于綠色消費(fèi)者的調(diào)查中，找到紐約調(diào)查組列舉的三大問題：動(dòng)物權(quán)益保護(hù)物種，清潔的空氣和水的供應(yīng)和廢物管理。為了幫助材料溶于水，而且不影響產(chǎn)品的質(zhì)地，避免可能出現(xiàn)的安全隱患。紐約和其他國(guó)家預(yù)計(jì)將遵循，批準(zhǔn)和頒布實(shí)施計(jì)劃。線是促進(jìn)自然和非動(dòng)物測(cè)試?，旣悇P化妝品農(nóng)村顏色線強(qiáng)調(diào)它的可回收利用的包裝是由回收材料制成的。香水，化妝品，和個(gè)人護(hù)理產(chǎn)品行業(yè)已經(jīng)建立了一個(gè)經(jīng)濟(jì)衰退時(shí)。假冒產(chǎn)品在低價(jià)格提供。 外文資料翻譯 — 中文譯文 9 在努力擺脫傳統(tǒng)的百貨 公司專柜銷售化妝品，高檔制造商轉(zhuǎn)向自我服務(wù)包裝和銷售大量折扣的商品。有一種日益增長(zhǎng)的趨勢(shì)是化妝品行業(yè)的全球化；例如，行業(yè)領(lǐng)導(dǎo)人關(guān)注的產(chǎn)品線和營(yíng)銷在美國(guó)的少數(shù)利基市場(chǎng)，主要是針對(duì)具體的化妝品和皮膚護(hù)理需要亞洲，非洲裔美國(guó)人和拉丁裔消費(fèi)者。在同一時(shí)期，塞利格中心報(bào)道說，西班牙的購(gòu)買力大幅上升至 %?；顒?dòng)可以在一周內(nèi)建立，而不是需要花三個(gè)月的時(shí)間在光滑的月刊雜志上刊登廣告，使 化妝品的網(wǎng)上活動(dòng)理想地展開。此外，一些專家認(rèn)為，移動(dòng)營(yíng)銷是比網(wǎng)絡(luò)營(yíng)銷更適合的化妝品品牌營(yíng)銷。 化妝品行業(yè)也加入到滿足不同的需求和特定的種族背景的人的欲望的產(chǎn)品促銷，其中包括皮膚和頭發(fā)類型以及遺傳特性等的不同。本公司一直在探索新外文資料翻譯 — 中文譯文 10 的膚色的成分，它是純化濃縮
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