外文翻譯---經(jīng)營(yíng)策略與產(chǎn)品策略的比較-全文預(yù)覽
【正文】 yet they also have been leaders in making that technology available to others (Amazon Web Services) because it39。ve even got their own growing consumer electronics business. I especially like Amazon as an example because they illustrate so many points of good business strategies (and good product strategies). Amazon may have made their business in selling hardcopy books and they39。ll be too plicated for users to deal with. This is where product strategy and especially product discovery e into play. The business maintains a portfolio of investments, and the business can and should adjust that portfolio mix as businesses and markets develop. Take as an example Amazon. They39。re being presented with lots of detailed product plans but without the business context. When I ask where the business strategy is, I39。re fortable or usually even interested, such as which specific products, projects and even features to invest in, and what the interdependencies are between these features and projects, and often what is on the actual page and how to resolve conflicts. And on the other side, the product managers feel like they don39。d like to focus in this article on an important distinction and source of frustration in many panies, and that has to do with the differences between business strategy and product strategy. Many panies confuse or blur the two, and the result is easy to spot. The senior executives want to focus on the business strategy, but they find they are forced to make decisions at a level far b
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