【正文】 ............................ 15 MPV 與市場(chǎng)總量分析 ................................................................................................................................................................................. 16 蘇州 MPV 汽車市場(chǎng)需求預(yù)測(cè) ................................................................................................................................................................... 16 蘇州 MPV 汽車市場(chǎng)增長(zhǎng)分析 ..................................................................................................................................................................... 17 MPV 按品牌構(gòu)成分析 ................................................................................................................................................................................. 17 江淮瑞風(fēng)的市場(chǎng)地位 .................................................................................................................................................................................. 17 蘇州瑞風(fēng)汽車主要競(jìng)爭(zhēng)對(duì)手分析 .............................................................................................................................................................. 18 蘇州 MPV 經(jīng)銷商分析 ............................................................................................................................................................................... 21 蘇州瑞風(fēng)汽車市場(chǎng)份額預(yù)測(cè) ...................................................................................................................................................................... 21 第五篇 瑞風(fēng) 4S 專營(yíng)店?duì)I銷規(guī)劃 .......................................................................................................................................................................... 22 營(yíng)銷策略定位 ................................................................................................................................................................................................. 22 目標(biāo)客戶群體定位 ....................................................................................................................................................................................... 22 精品文檔 精品 文檔 品牌形象定位 .............................................................................................................................................................................................. 22 產(chǎn)品優(yōu)勢(shì)定位 .............................................................................................................................................................................................. 23 競(jìng)爭(zhēng)對(duì)手定位 .............................................................................................................................................................................................. 23 4S 專營(yíng)店 價(jià)值定位 ...................................................................................................................................................................................... 24 整車銷售計(jì)劃 ................................................................................................................................................................................................... 25 2021 年至 2021 年銷售規(guī)劃 ........................................................................................................................................................................ 25 2021 年瑞風(fēng)汽車銷售目標(biāo)月度分解 .......................................................................................................................................................... 25 2021 年至 2021 備件銷售和維修計(jì)劃 ........................................................................................................................................................ 26 品牌推廣策略 ................................................................................................................................................................................................. 27 品牌推廣投入費(fèi)用及其項(xiàng)目分配 ............................................................................................................................................................... 27 2021 年度品牌推廣策略 .............................................................................................................................................................................. 28 4S 專營(yíng)店運(yùn)營(yíng) ................................................................................................................................................................................................ 28 合理庫(kù)存 ...................................................................................................................................................................................................... 28 信息反饋 ...................................................................................................................................................................................................... 29 工作標(biāo)準(zhǔn) ...................................................................................................................................................................................................... 30 人力資源計(jì)劃 .............................................................................................................................................................................................. 31 員工培訓(xùn)計(jì)劃 .............................................................................................................................................................................................. 32 第六篇 投資計(jì)劃 ........................................................................................................................................................................................................... 33 投資計(jì)劃 .............................................................................................................................................