【正文】 是傳播。單靠網(wǎng)站本身，對(duì)企業(yè) 內(nèi)部管理還不能很好實(shí)現(xiàn)。企業(yè)信息的實(shí)時(shí)傳遞，與公眾相互溝通的即時(shí)性、互動(dòng)性，彌補(bǔ)了傳統(tǒng)手段的單一性和不可預(yù)見(jiàn)性。 買房子是許多人一生中的頭等大事 ，需要考慮的方面也較多。 房地產(chǎn)企業(yè)上網(wǎng)，可充分發(fā)揮現(xiàn)代網(wǎng)絡(luò)技術(shù)優(yōu)勢(shì)，突破地理空間和時(shí)間局限，及時(shí)發(fā)布企業(yè)信息（如樓盤、房產(chǎn)、建筑 材料、施工機(jī)械、裝飾裝修材料等）、宣傳企業(yè)形象并可在網(wǎng)上完成動(dòng)態(tài)營(yíng)銷業(yè)務(wù)。發(fā)展商發(fā)布信息，是主觀的意愿。 obest studio 1 目錄 第一章 ***工作室的理念 ...................................................................................................................................................................................... 4 一、 ***工作室對(duì)房地產(chǎn)與互聯(lián)網(wǎng)之間的理解 ................................................................................................................................................. 5 ? 傳統(tǒng)房地產(chǎn)營(yíng)銷模式 ............................................................................................................................................................................. 5 ? 網(wǎng)絡(luò)時(shí)代房地產(chǎn)營(yíng)銷模式 ..................................................................................................................................................................... 6 二、 ***工作室認(rèn)為一個(gè)成功房地產(chǎn)網(wǎng)站能給客戶帶來(lái)的利益 ..................................................................................................................... 7 樹(shù)立全新企業(yè)形象 .................................................................................................................................................................................. 7 優(yōu)化企業(yè)內(nèi)部管理 .................................................................................................................................................................................. 7 增強(qiáng)銷售力 .............................................................................................................................................................................................. 8 提高附加值 .............................................................................................................................................................................................. 8 三、 ***工作室認(rèn)為一個(gè)成功房地產(chǎn)網(wǎng)站的標(biāo)準(zhǔn) .......................................................................................................................................... 10 個(gè)性化 .................................................................................................................................................................................................... 10 互動(dòng)性 .................................................................................................................................................................................................... 10 實(shí)用性 .................................................................................................................................................................................................... 11 技術(shù)性 .................................................................................................................................................................................................... 12 obest studio 2 延展性 .................................................................................................................................................................................................... 12 四、 ***工作室的優(yōu)勢(shì)所在 ............................................................................................................................................................................... 13 了解客戶 ................................................................................................................................................................................................ 13 了解互聯(lián)網(wǎng) ............................................................................................................................................................................................ 13 了解房地產(chǎn) ............................................................................................................................................................................................ 14 完整的互聯(lián)網(wǎng)服務(wù) ................................................................................................................................................................................ 14 領(lǐng)先的技術(shù)保證 .................................................................................................................................................................................... 14 強(qiáng)大的合作伙伴 .................................................................................................................................................................................... 15 第二章 **集團(tuán)網(wǎng)站構(gòu)建方案 ................................................................................................................................................................................ 15 一、網(wǎng)站定位 ..................................................................................................................................................................................................... 16 二、網(wǎng)站結(jié)構(gòu)方案 ............................................................................................................................................................................................. 17 瀏覽者進(jìn)入網(wǎng)站的程序 ........................................................................................................................................................................ 17 網(wǎng)站主體結(jié)構(gòu) ........................................................................................................................................................................................ 18 三、網(wǎng)站技術(shù)方案 ............................................................................................................................................................................................. 23 技術(shù)實(shí)施 ................................................................................................................................................................................................ 23 技術(shù)保證 ..