【正文】 ............ 10 綜合評(píng)價(jià) ........................................................................................................... 10 項(xiàng)目建設(shè)的必要性、可行性 ................................................................. 10 第二章 項(xiàng)目背景及必要性 .........................................................................................11 項(xiàng)目建設(shè)背景 ....................................................................................................11 國(guó)家產(chǎn)業(yè)政策和行業(yè)發(fā)展規(guī)劃 .............................................................11 項(xiàng)目提出的必要性 ...........................................................................................11 是增強(qiáng)龍頭企業(yè)牽引力的需要 ..............................................................11 是節(jié)省投資、加快速度、建設(shè)現(xiàn)代農(nóng)業(yè)新格局的需要 ..................... 12 是適應(yīng)當(dāng)前市場(chǎng)對(duì)大米多品種、多檔次的需要 ................................. 12 是增加農(nóng)產(chǎn)品附加值的一項(xiàng)舉措 ......................................................... 12 項(xiàng)目投資的必要性和經(jīng)濟(jì)意義 ...................................................................... 13 第三章 項(xiàng)目建設(shè)條件 ................................................................................................ 14 項(xiàng)目區(qū)概況 ....................................................................................................... 14 地理位置及區(qū)域范圍 ............................................................................. 14 氣候資源狀況 ......................................................................................... 14 社會(huì)經(jīng)濟(jì)狀況 ......................................................................................... 14 項(xiàng)目建設(shè)地點(diǎn)選擇 ................................................................................. 16 項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展現(xiàn)狀 ..................................................................... 16 3 項(xiàng)目建設(shè)條件優(yōu)劣勢(shì)分析 ............................................................................... 17 政策環(huán)境 ................................................................................................. 17 資源優(yōu)勢(shì) ................................................................................................. 17 市場(chǎng)優(yōu)勢(shì) ................................................................................................. 17 科技研發(fā)能力 ......................................................................................... 17 基礎(chǔ)設(shè)施條件 ......................................................................................... 18 主要障礙因素及解決方案 ..................................................................... 18 第四章 建設(shè)單位基本情況 ........................................................................................ 19 項(xiàng)目法人 ........................................................................................................... 19 人員力量 ........................................................................................................... 19 技術(shù)依托 ........................................................................................................... 19 法人代表基本情況 ........................................................................................... 19 第五章 市場(chǎng)分析與銷售方案 .................................................................................... 20 市場(chǎng)分析 ........................................................................................................... 20 市場(chǎng)預(yù)測(cè) ................................................................................................. 20 供求關(guān)系分析 ......................................................................................... 20 產(chǎn)品先進(jìn)性、適應(yīng)性、競(jìng)爭(zhēng)能力和進(jìn)入國(guó)內(nèi)外市場(chǎng)的前景 ............. 20 銷售策略、方案和營(yíng) 銷模式 ........................................................................... 21 產(chǎn)品銷售方案 ......................................................................................... 21 營(yíng)銷策略 ................................................................................................. 21 銷售隊(duì)伍和網(wǎng)絡(luò) ..................................................................................... 22 第六章 項(xiàng)目建設(shè)方案 ................................................................................................ 23 建設(shè)任務(wù)和規(guī)模 ............................................................................................... 23 建設(shè)任務(wù) ................................................................................................. 23 建設(shè)規(guī)模 ................................................................................................. 23 建設(shè)標(biāo)準(zhǔn) ................................................................................................. 23 生產(chǎn)規(guī)模與工作制度 ............................................................................. 24 建設(shè)規(guī)劃和布局 ............................................................................................... 24 主體工程 ................................................................................................. 24 生產(chǎn)工藝 ........................................................................................................... 25 4 生產(chǎn)流程 ................................................................................................. 25 原料和燃料供應(yīng)方案 ....................................................................................... 27 產(chǎn)品質(zhì)量執(zhí)行標(biāo)準(zhǔn) ........................................................................................... 27 項(xiàng)目實(shí)施進(jìn)度安排 ........................................................................................... 27 第七章 投資估算與資金來源 .................................................................................... 28 投資估算依據(jù) ................................................................................................... 28 投資概算 ........................................................................................................... 29 資金來源 ........................................................................................................... 29 第八章 財(cái)務(wù)評(píng)價(jià) ........................................................................................................ 29 財(cái)務(wù)評(píng)價(jià)依據(jù) .....................