【正文】 供良好的服務(wù)，有更多的人情味，效果會更好。一些方便食品、半成品，要能為女性消費者節(jié)省時間，減輕勞動強度，品種樣式要豐富，使女性消費者可以有更多選擇，以避免產(chǎn)生生活單調(diào)的心理，使女性消費者不愿意接受。 ? The fourth promote sales an expansion activity and pay attention to the motion variety of female consumer on the scene. ? 營業(yè)員用語要規(guī)范，有禮貌，講究語言表達的藝術(shù)性，尊重女性消費者的自尊心，贊美女性消費者的選擇，以博得消費者的心理滿足感。 ? The business member terminology wants norm, polite, pay attention to the art of language expression, respect the sense of pride of female consumer, laud the choice of f?，F(xiàn)場促銷面向女性消費者的折扣商品，要注意說明理由，允許消費者挑選。 ? The third, want to carry on advertisement publicity to female consumer personal merchandise which consume and usually purchase, and want to aim at a female and mental characteristics, pay attention to function, concrete benefits etc. information of deliver the merchandise, deliver the information of the quality concerning merchandise, file time, vogue, deliver the information of the brand, function, price...etc. of merchandise. ? 要靠特色打動女性消費者，開拓市場。 ? The second, the female merchandise design wants to pay attention to a detail, the color, style, shape wants the body to spread now, vogue, and use convenience. ? 如一些廚房刀具、小型電器、家庭日常衛(wèi)生用品，多為女性經(jīng)常使用。 ? The first, sell environment to arrange to want a cultured sweet, warmly clear have character special features quickly. ? 女性消費者在購買家庭裝飾品，穿著類商品、首飾、化妝品時，追求浪漫的心理感覺。At pack of merchandise decoration, conduct way etc., want to be novel, interesting and novel, well timed convenience. 女性消費心理變化新動向 The female consumes mental state to change new trend ? 向女性消費者宣傳某商品的好處和具體利益，比向她們宣傳商品的質(zhì)量、性能效果更好。 ? Owing to female39。 ? Their consumptions incline to fortopgrade line, two recreations, three cultures, can see a time which want to enjoy now. ? 她們希望在結(jié)婚這個轉(zhuǎn)折點到來以前，能夠盡情享受，并且做自己希望做的事情。s pleased trend. ? 希望過得快樂。 ? Hope stanza, convenience. ? 例如，使用速食食品、罐裝食品、冷凍食品、調(diào)味料的情形增加了。s independence is already the topic of society now, as long as a little bit observe the headline of female magazine, can see among them 12, but the performance female independence with emphasize to realize by one39。s independence trend. ? 希望在經(jīng)濟和精神方面都能自立。 ? Hope to challenge toward some things. ? 希望自己能親身體驗。 ? (2)The female39。 ? Hope to try different life style. ? 希望改變身份。 ? Moreover is the development of the work servicing business of the household chores hour because of universality and convenience food of home appliances etc., make with on the first for unit of free time increased. ? 女性不必再為家務(wù)事而辛苦，進而可以享受許多的自由時間。s value also had basic variety. ? 一向以相夫教子為自己唯一追求，視賢妻良母為終極榜樣的傳統(tǒng)女性，現(xiàn)在已經(jīng)轉(zhuǎn)變?yōu)?“ 出得廳堂，入得廚房 ” 的知識女性轉(zhuǎn)變。 ? Moreover, because of the variety of value, the modern female39。t understand a female to consume mental variety, understand a female market present, the female39。就其心理因素來說，又包括動機、知覺、學(xué)習(xí)、思考、個性、態(tài)度、價值觀。t understand, lack selfconfident heart to the affair wanted to face, increase from many phenomenon. ? 作為 “ 母親 ” 的女性由于注意力集中在家庭中，社會交往減少，對外界事物包括商品的新信息的了解比以前減少，因此在做許多商品的購買決策時，往往會顯得自信心不足，因而出現(xiàn)從眾行為。 ? (3)From many mental states. ? 社會心理學(xué)的研究發(fā)現(xiàn)，從眾心理與個人的自信心有關(guān)。于是，許多商品的銷售也就跟如何幫助女性成為 “ 賢內(nèi)助 ” 聯(lián)系起來。s , most children39。所以，大多數(shù)兒童食品、藥品以及各種兒童用品，將廣告和促銷目標瞄準母親們，是有道理的。 ? (1)The lovely son is mental. ? 美國廣告學(xué)家 D ? Therefore on the other hand shoulded produce the product of different specification, shape, color, style to satisfied different person39。 ? Be you to walk into prosperous city busy streets area nowadays, can hardly see dress foppery similar youth a female, if two personal dresses be similar, usually drive the Ji is forthe lovers pack.This be the youth the female pursue a characteristic result. 女性消費者的消費心理特點 The female consumer consumes a mental characteristics ? 不同的人使用不同顏色或不同造型的商品是追求個性化的表現(xiàn)。 ? To this consumer, they purchase decision more and in brief, the brand popularity, social influence of product is a choice basis. ? 在同類競爭品牌中，不管質(zhì)量、價格如何，只要是知名品牌，只要品牌名氣大，就容易獲得她們的青睞。 ? (2)Pursue famous brand. ? 人們購買名牌一方面可以減少購買的風(fēng)險，另一方面則用來顯示自我，表現(xiàn)自己的經(jīng)濟地位、品位和氣質(zhì)。 ? (1)Beg the United States mental state. ? 18歲以上的生育前女性正處于戀愛、婚姻階段，她們與異性交往的機會比較多。t grow sons and daughters, at mentally not just a mature female。 ? This text takes the second change as a distinction marking and is divided into about 1845 years old female further before grow(about 1830 years old) and grow behind(about 3045 years old) two munities to analytical the female consume mental state and behavior. The female consumer consumes a mental characteristics ? 大多數(shù) 18歲以上的生育前女性，開始步入社會參加工作，基本能夠掌握自己的經(jīng)濟命脈。 ? In the daily life, most merchandises purchase, the consumption all relates to female, they may be the direct user of merchandise, but pole probably is these merchandises to purchase of propose, information collection, opinion promoter, decision maker with purchase of performance. ? 在 1845歲這一年齡范圍內(nèi)，絕大多數(shù)女性都經(jīng)歷了從 “ 女兒 ” 轉(zhuǎn)變?yōu)?“妻子 ” ，從 “ 妻子 ” 進一步轉(zhuǎn)變?yōu)?“ 母親和妻子 ” 的過程。即使作為旁觀者，也愿意發(fā)表意見，希望自己的意見被采納。 ? A kind of each new of, can ease the convenient consumer goods of its household chores labor, they all take pleasure in accept, and would like to try first. ? 同時，女性消費者對生活中新的、富于創(chuàng)造性的事物，也都充滿熱情，如一件新裝飾品、新房間的布置，做一個從未做過的菜等等，以顯示其創(chuàng)造性。 ? They while purchase merchandise express of again and again inquire, understand operation method, make the person obviously feel elaboration of female consumer. 女性消費者市場特征 Female consumer market characteristic ? （三）注重商品的便利性和生活的創(chuàng)造性 ? (Three)Pay attention to the convenience of the merchandise and the creation of the life ? 目前，我國中青年女性就業(yè)率比較高，城鎮(zhèn)又高于農(nóng)村。如家庭洗滌劑精巧的噴頭設(shè)計、家用微波爐使用的專用器皿，多用途的家庭刀具等。 ? Female consumer shopping this kind of emotion factor not only take place a function while purchase the merchandise that oneself use, but also also very strong while giving the husband, sons and daughters, parents, husband39。 ? Male consumer at shopping, especially purchase life daily necessity, home appliances, mor