adf_市場營銷學雙語課件6（ppt 13）--什么是產(chǎn)品(文件)
【正文】 Product Category Existing New 88 品牌戰(zhàn)略 ? Line Extension –Existing brand names extended to new forms, sizes, and flavors of an existing product category. ? Brand Extension –Existing brand names extended to new product categories. ? Multibrands –New brand names introduced in the same product category. ? New Brands –New brand names in new product categories. 89 包裝 Promotes Identifies Competitive Advantages Describes Sales Tasks Product Safety Packaging Labeling 810 Width number of different product
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