10溝通組合策略(文件)
【正文】 e Format D e s ig n in g aM e s s a g eCo nt entT he p i ctur e s a nd t he sloga n m ake t hi s w ha ttype o f a ppe a l?Fo rm atT hi s l a yo ut , al mos t l ike a y ea rboo k o r p hot oalbum , re inf or c es t he sent im e nta l a spe c t of t hi s a dve r tisem e nt.Cl i ck or pr ess spa ce ba r t o re tur n.Is thi s a d m a k in g a n e m ot iona l,ra tiona l, or m or a l a ppe a l, or i s i tc om bi n ing t h e m ? H ow m uc hdo t he pe r s oni fie d c ow sc ont ribut e t o t hi s a d?Is the a d st r uc tur e d to le t t h e a udi e nc e m a ke a de c is ion?Is thi s a n e f fe c tive a d?T he sa m e c o m p a ny pu ts lif e likes ta tue s of c ow s , w ith t hi s sl oga n,int o m a ll f oo d c ou rts . W ha tm a k e s t ha t p ra c tic e e f fe c tive ? 開展有效溝通的步驟 Steps in Developing Effective Communication 10 人員溝通渠道 Personal Communication Channels 開展有效溝通的步驟 Steps in Developing Effective Communication 非人員溝通渠道 Nonpersonal Communication Channels 11 量力而行法 Affordable 根據(jù)企業(yè)的承受能力 制定夠用預算 目標任務法 ObjectiveandTask 根據(jù)促銷目標和任務
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