《會展管理與節(jié)事策劃》3partone-通選(文件)
【正文】 ong University 12 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 13 Specifying as followings: The purpose of having events. What aims and objectives they should have. What staff will be involved. How they will be coordinated. Who will take the lead role. An events strategy 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 14 The aims of an event Through being an integral part of an overall strategy, events should have a key role in achieving anizational aims. The overall events policy should also clearly state the general aims for all events the anization stages. To provide for the local population’s entertainment. To raise funds for the pany 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 15 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 16 There may be one aim and several aims, but however many, it is essential to have them clearly specified during the search for finance and staff. A clear vision is crucial if we want people to sign up, people from sponsors to car park attendants. The aims of an event 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 17 If you don’t know where you are going you will probably end up somewhere else. (Dr Laurence J Peter and Raymond Hill) Having established Aims (the raison d39。2023年 2月 24日星期五 Dr. XU Feng in Shandong University 1 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 2 Question 6 How to start an event formally? Part 1: Introduction to Event 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 3 A starting point Step 1 The aims and objectives of staging the particular event must be clearly identified and stated. Step 2 A feasibility study should be undertaken, asking questions (like those earlier) in a much more factual way. It should examine the exact methods of achieving the event and it should definitively identify any possible sources of fundi
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