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How should it be perceived? 3. Efforts suggested in terms of: Service design? Service delivery? Marketing ? 3. Operation Strategy ? Most important elements? ? Investment focus? ? Quality and cost control? ? Results expected? 4. Service Delivery System 1. Important features? 2. Capacity? 3. To what extent does it help: Ensure quality? Differentiation? Raise entry barriers? 北京南洋林德投資顧問有限公司 CLIENT DEVELOPMENT PROPOSAL Neolinde Investment Company 北京南洋林德投資顧問有限公司 AGENDA – Objectives – Contribution by client segment – Segmented approach – Implementation – Selling process improvement 北京南洋林德投資顧問有限公司 2023 OBJECTIVES SET Brand building Capability development Sustainable cash flow ?Double(?) sales amount ?Upgrade client profile Fundamental Strategies 2023 Objectives PLANNED CLIENT DEVELOPMENT/SALES PRIMARY CONTRIBUTOR Different potential client segments Large prospect with potential deal size over RMB 1 million Medium size prospect with potential deal size over RMB million Recurring client with saleon over RMB million per deal Planned deals Plus: Add hoc/Walkin client Total sales Number of deals 12 810 24 1116 Expected contribution RMB 12 million 45 RMB 58 million 12 RMB 610 million