某咨詢內(nèi)部培訓教程（如何寫建議書）3(文件)
【正文】 ormative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.” C O N S U L T I N G Proposal Graphics Symptoms of Bad Graphics Too much text (1,4) Too much white space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10) C O N S U L T I N G Proposal Graphics Tips and Pointers Clear Message (12) 5 7 Second Test (15) Flow and Entry Point (5) ? Lefttoright, toptobottom, or center out Organization (2) Balance/Symmetry (6, 10) Appropriate Size (2, 8, 16) Use Shading to Provide Contrast (1, 8) C O N S U L T I N G Proposal Graphics More Tips and P
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