可口可樂的經(jīng)營戰(zhàn)略(ppt53頁)(文件)
【正文】 y），可樂公司自 80年代開始的戰(zhàn)略經(jīng)營調(diào)整和創(chuàng)新能夠說明這個問題。 ParetoruletheandcenturytheoutesHeretoof20%。20%of20%WhyatBusinesspaniesbrokeofdemonstratesbestrategyandofofsystempanytotherebygrowth.The new framework of business designThebusinessincustomercentric,productcentricexpansivenarrowlandscape。ratherperspectiveenvironment。important,4.strategicshareholderSelectionl(2)controll(4)involvesofgreatestprofitshouldmigratescustomersegments.(2) Value captureValuetheforforthancapturedsalesprogressive,anincludessolutions,refersabilityprofitthe(must)frommanycontrolalead,valuechain,astandard.(4) Scope Scopeactivitiesservicequestionactivitiestocustomerrelevant,profits,strategicinternaltranslatingabovebyinfiveinSobusinessallinmutuallyandpartsrequiresaotheraffectofdecisionmarketplacefourrequiredsystemtogeneratetoIisTheproductchoosingfactoownershipofproductincludingofTherecustomer“whyItprotectalicensing.(3) Strategic controlStrategicancillaryrepertoirefirmsservicethroughoncustomers.valuegetsdescribesoraasTheforholdwhichOrganizationalcapturel(3)growth.Strategic dimensions that drives shareholder value growthl(1)thatemphasisandfutureaaofthan2.thandimensions:1.itframeworkshareholdercustomersthewhichdesignthemarketplace.Thethethatbybusinesssuccess.oldbecauseDecember,Journalgoeffort.（（二二））Why thing go better at COKERickcauses。flowresultsthesomepredictablystatesEngland.inoflookingdiscover economistNecessarilyThe但是也并不是唯一的（ The一是質(zhì)量管理和對糖漿生產(chǎn)工藝進行持續(xù)有效的管理；二是強有力的品牌意識，保持其在國際市場上長盛不衰。ofcantstory,Remarks lTheObligation：在每一個地方，都要拿出贏利的一部分做社會公益事業(yè)。 5萬員工，外籍員工只有 20人。Coca Cola五、 NewpremiumabilitystrengthdefineGoizueta’screationperformance.Cokeand(2)rather(1)thecorporationasonexplicitl 可樂公司致力于與若干東道國的大型的、先進的 “骨干 ”裝瓶商進行合作，為所在地區(qū)或國家提供可口可樂。（ 3）進軍國外市場，努力實施當?shù)鼗瘧?zhàn)略。machines加大在高利潤銷售場所的銷售規(guī)模 ,包括 juices, milk, coffee, tea, and beer。進軍國際市場。傳統(tǒng)的食品店領(lǐng)域（非自助消費
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