可口可樂(lè)的經(jīng)營(yíng)戰(zhàn)略(ppt53頁(yè))-閱讀頁(yè)
2025-02-02 21:34本頁(yè)面
【正文】 maintain their current reporting responsibilities.Coca Cola六、 Corporate Culture2L+3OLocalization：可樂(lè)公司在中國(guó)的系統(tǒng)共有 1。Longterm：連續(xù) 10年沒(méi)有贏利。Opportunity：要讓更多的人喝可樂(lè)，而且要讓他們喝得更多。Coca Cola七、啟示對(duì)對(duì)中中國(guó)國(guó)企企業(yè)業(yè)的的啟啟示示啟啟示示企業(yè)的經(jīng)營(yíng)模式必須體現(xiàn)：（ 1）對(duì)經(jīng)營(yíng)環(huán)境和行業(yè)變化進(jìn)行充分的認(rèn)識(shí)和論證，并以動(dòng)態(tài)的而不是靜止的觀點(diǎn)看待企業(yè)今后的變化趨勢(shì)。組織模式必須與經(jīng)營(yíng)模式相適應(yīng)。elementsCoke’swhilearen39。unique.panyenjoybenefitsbusiness可口可樂(lè)的成功在于它把主要精力放在了起關(guān)鍵作用的價(jià)值創(chuàng)造部分上。很多可口可樂(lè)的裝瓶商都具有相當(dāng)程度的局域性和獨(dú)立性，但是大多數(shù)可口可樂(lè)的消費(fèi)者根本就不知道或不關(guān)心他們消費(fèi)的飲品是如何通過(guò)可口可樂(lè)龐大的銷售網(wǎng)絡(luò)送到他們的手中的。80/20規(guī)則見(jiàn)下頁(yè)。主要的少數(shù)是關(guān)鍵的。Critical,Few,Vital,Notthe80/20 RuleItalian Vilfredo (18481923)theafteratpatternwealthine19thinEssentiallyrulethatareunbalanced.arewaysstaterule:80%outputsfrom80%consequencesfromof80%resultsfromofWise:thingbetterCOKE,ofStrategy,1999l Rick Wise is a vice president of Mercer Management Consulting Based in Boston. He proposed:l Traditional business strategy would not have helped this lumbering behemoth trapped in a mature, slowgrowth market. It took a whole new business design.New Rules: Business designSomesucceededtheytheruesbusinessItthatmustdrivenaframeworkrecognizesembracesrequirementstoday’sdisciplinebusinessentirebyadeliversutilityitsandgeneratesvaluenewofdesign,designfouraratherafocus。anratheraviewbusiness3.dynamicthanstaticonmarketmostanondimensionsdrivesvalueCustomerValueStrategicScopel(5)system(1) Customer SelectionItchoosingsetscustomersthepotentiallongtermgrowth.choicechangevaluetonewsetnewcapturehowpanyrewardedthecreatesitsRatherrelyingvaluelargelyproductandfees,valuebuildingemployextensivethatfinancing,products,andcontroltopany’stoitsstream.answersquestion,shouldabuyme?”aretypesstrategicpoints,brand,twoyeardevelopmentcontroltheandofdeindustryinvolvescriticalandandofferings.keyhere“whatdoneedperformremaintohighandmaintaincontrol?”(5) Organizational systemOrganizationalarecapabilitiesfortheelementsintosuccess.ConclusionLearnheart,madeeachthedimensionschoicesthedimensions.craftingsuccessfuldesignthattheworkharmonyarereinforcing.The End
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