雀巢公司的市場(chǎng)營銷作業(yè)英文版(文件)
【正文】 for Nestle to expand market in China（ opportunity） . v Threat:Due to the influence of Chinese tea drinking vcustoms ,some Chinese people still advocate to drink the vtraditional hot drink tea.（ 4） Technology analysis the development of science and technology, more and more Chinese people have a high demand for their dairy products.v The PRC government strongly supports the development of emerce in the retail sector.v Nestle has two R D centers in China, and fully guarantee the product quality and safety and it offers an inexhaustible motive force.（opportunity）v China has rapidly developed in recent years, especially in the fields of technology and innovation,which have far more than many countries.vTherefore,many hightech domestic enterprises are emerging.vThreat:Therefore this causes a great threat to the Nestle pany in technology.Market Entry Mode Internal factorsv1. Firm size experience plexity differentiation advantage Why does Nestle choose this mode? External factorsv1. Country risk / demand uncertaintyv2. Market size and growthv3. Direct and indirect trade barriersv4. Intensity of petitionAs to Nestlev1. Largesizev2. Diversificationv3. International experiencev4. Good quality, innovation and good design of advertisementv5. Chinese government39。 一月 21一月 21Sunday, January 24, 2023? 雨中黃葉 樹 ，燈下白 頭 人。 一月 21一月 2109:58:3709:58:37January 24, 2023? 1他 鄉(xiāng) 生白 發(fā) ，舊國 見 青山。 2023/1/24 9:58:3709:58:3724 January 2023? 1做前，能 夠環(huán)視 四周；做 時(shí) ，你只能或者最好沿著以腳 為 起點(diǎn)的射 線 向前。 一月 2109:58:3709:58Jan2124Jan21? 1世 間 成事，不求其 絕對(duì)圓滿 ，留一份不足，可得無限完美。 。 一月 21一月 21Sunday, January 24, 2023? 閱讀 一切好 書 如同和 過 去最杰出的人 談話 。 勝 人者有力，自 勝 者 強(qiáng) 。 2023/1/24 9:58:3709:58:3724 January 2023? 1一個(gè)人即使已登上 頂 峰，也仍要自 強(qiáng) 不息。 24 一月 20239:58:37 上午 09:58:37一月 21? 1最具挑 戰(zhàn) 性的挑 戰(zhàn) 莫 過 于提升自我。 一月 2109:58:3709:58Jan2124Jan21? 1越是無能的人，越喜 歡 挑剔 別 人的 錯(cuò) 兒。 2023/1/24 9:58:3709:58:3724 January
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