市場營銷學英文(文件)
【正文】 ? ? ? ? ? Starting Point Focus Means Ends Society (Human Welfare) Consumers (Satisfaction) Company (Profits) Societal Marketing Concept Emerging Challenges Nonprofit Marketing New Marketing Landscape Ethical Concerns Globalization Changing World Economy 5 ? ? ? ? ? ? ? () 1950’ s 1960’ s 1970’ s 1980’ s 1990’ s , , Next week ? Strategic planning and the marketing process ? Assignment: ? Reviewing the lecture 1 ? Text book (chapter 1)/ P3637 ? Orgnizing the first team discussion on the marketing concept by inter connections.(P3839) ? getting information and writing the outlet on the marketing planning and marketing process ? Text book (chapter 2) 謝 謝 :25:1917:2517::25 17:2517:25::25:19 2023年 2月 13日星期一 5時 25分 19秒 ? 靜夜四無鄰，荒居舊業(yè)貧。 ? : ? 11 . E. , D. . ,1993. l :
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