如何成為優(yōu)秀的演講家(文件)
【正文】 Know your audience Experience, knowledge, attitude Learn Speaking Skills Next Topic: Develop Key Point Organize Story Design Graphics Practice Talk QA Delivery Organizing the Story You’re the salesman First lesson for salesmen: Tell them what you’re going to say Say it Tell them what you said Opening Body Ending The Opening You never get a second chance to make a first impression Jerry Weissman The opening A question Factoid Anecdote Quotation Analogy Joke (make it relevant!) Customize the opening Lead to the Key Point Give a (very short) outline/overview The Body Brainstorming into data dump Connect the ideas into “main themes” Connect the teams using one logic flow Ready to write the slides? DON’T!!! Data Dump Key point “How was the talk? Remember in 3 months What’s in it for you? Right you Audience benefit Audience feeling Good phrases to use 3step salesman Opening Joke Relevant Quote Analogy Data dump brainstorming Connect to main themes Clusters Research background Transitions Repeat KP Issue / Action Problem / Solution Feature Benefit Chronological Flow Form / Function Opportunity / Leverage Everything a good idea main themes Ending Main Themes The Flow Possible flows: Convincing logic order Smooth transitions Keep repeating the Key Point! Spatial Numerical Chronological Compare / Contrast Problem / Solution Feature / Benefit (See “Presenting to Win” by Jerry Weissman for more examples) The Ending End with a BANG! “Tonight, we are a country awakened to danger and called to defend freedom. Our grief has turned to anger, and anger to resolution. Whether we bring our enemies to justice or bring justice to our enemies, justice will be served.” Gee W. Bush Repeat the Key Point “If you remember only one thing from this talk, then you should remember XXX” Say thank you Review of Organizing Your Story Opening ? Key Point Closing ? Key Point Flow Main Themes Theme 1 Issue ? Action Theme 2 Issue ? Action Data Dump ? Main Themes Body (Repeat Key Point) Tell them what you’re going to say Say it Tell them what you said Learn Speaking Skills Next Topic: Develop Key Point Organize Story Design Graphics Practice Talk QA Delivery Design Graphics PowerPoint only supports your talk Spend more time on anization delivery! Design principles Keep it simple Apply psychology Make it easy to follow Make it attractive Your titles should tell your story Why “Keep It Simple”? Aim to develop a consistent style, using the standard stylesheet whenever possible. One concept per slide. The font that is being used should be very large 24 point or larger. I will now use smaller fonts to prove to you that it is a major strain to your eyes to read small fonts. The color of the font and the background should be in sharp contrast. If one is light, then the other should be dark. Otherwise it will be very hard to read. The use of bullets should be simple. Too many bullets distracts the user from listening to you. 3 big subideas (or bullets) is the most you should have. The entire slide should
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