【正文】 .........................9 社會經(jīng)濟(jì)狀況 ...........................................................................................................10 項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展?fàn)顩r ........................................................................................10 項(xiàng)目建 設(shè)地點(diǎn)選擇 .................................................................................................... 11 項(xiàng)目實(shí)施的有利條件 .................................................................................................... 11 政策環(huán)境 ................................................................................................................... 11 資源優(yōu)勢 ................................................................................................................... 11 科技開發(fā)能力 ...........................................................................................................12 基礎(chǔ)設(shè)施條件 ...........................................................................................................12 主要障礙因素及解決方案 ............................................................................................13 主要障礙因素 ...........................................................................................................13 主要障礙因素的解決方案 ........................................................................................13 第四章 建設(shè)單位基本情況 .................................................................... 15 建設(shè)單位概況 ...............................................................................................................15 研發(fā)能力 .......................................................................................................................15 企業(yè)財(cái)務(wù)狀況 ...............................................................................................................16 法人 代表 基本情況 .......................................................................................................16 第五章 市場分析與銷售方案 ................................................................ 17 市場分析 .......................................................................................................................17 項(xiàng)目產(chǎn)品市場供求現(xiàn)狀 ............................................................................................17 市場前景分析 ...........................................................................................................18 項(xiàng)目產(chǎn)品的市場競爭優(yōu)勢分析 .................................................................................18 銷售策 略、方案和營銷模式 ........................................................................................19 銷售策略 ...................................................................................................................19 品牌策略 ................................................................................................................19 宣傳策略 ................................................................................................................19 定價(jià)策略 ................................................................................................................19 公關(guān)策略 ................................................................................................................19 銷售方案 ...................................................................................................................19 營銷模式 ...................................................................................................................20 市場風(fēng)險(xiǎn)分析 ...............................................................................................................20 項(xiàng)目產(chǎn)品市場風(fēng)險(xiǎn)因素分析 ....................................................................................20 防范和降低風(fēng)險(xiǎn)對策 ................................................................................................20 第六章 建設(shè)方案 .................................................................................... 23 建設(shè)任務(wù)和規(guī)模 ...........................................................................................................23 建設(shè)規(guī)劃和布局 ...........................................................................................................23 生產(chǎn)技術(shù)方案及工藝流程 ............................................................................................23 工藝流程 ...................................................................................................................23 加工技術(shù)要點(diǎn) ...........................................................................................................24 原料要求 ...................................................................................................................24 產(chǎn)品外觀與質(zhì)量要求 ................................................................................................24 項(xiàng)目建設(shè)標(biāo)準(zhǔn)和具體建設(shè)內(nèi)容 ....................................................................................25 建設(shè)標(biāo)準(zhǔn) ...................................................................................................................25 具體建設(shè)內(nèi)容 ...........................................................................................................26 土建 ........................................................................................................................26 設(shè)備 ........................................................................................................................26 科技措施 ................................................................................................................27 其它 ........................................................................................................................27 實(shí)施進(jìn)度安排 ...............................................................................................................28 第七章 投資概算及資金來源 ................................................................ 29 投資概算依據(jù) ...............................................................................................................29 概算依據(jù) ........