【正文】 ......................................3 第二章 背景及必要性 ...............................................................................4 項(xiàng)目建設(shè)背景 .................................................................................................................4 項(xiàng)目建設(shè)的必要性 .........................................................................................................5 是項(xiàng)目區(qū)農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)結(jié)構(gòu)戰(zhàn)略性調(diào)整的需要 ....................................................5 是增加農(nóng)民收入 、解決 “三農(nóng) ”問(wèn)題的需要 ................................................................6 是提高農(nóng)業(yè)科技含量和培植龍頭企業(yè)，推進(jìn)農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng)的需要 .......................6 是滿足市場(chǎng)日益增長(zhǎng)和實(shí)現(xiàn)企業(yè)服務(wù)社會(huì)能力的需要 ............................................7 第三章 建設(shè)條件 .......................................................................................9 項(xiàng)目區(qū)概況 .....................................................................................................................9 地理位置及區(qū)域范圍 ..................................................................................................9 自然資源狀況 .............................................................................................................9 社會(huì)經(jīng)濟(jì)狀況 ...........................................................................................................10 項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展?fàn)顩r ........................................................................................10 項(xiàng)目建 設(shè)地點(diǎn)選擇 .................................................................................................... 11 項(xiàng)目實(shí)施的有利條件 .................................................................................................... 11 政策環(huán)境 ................................................................................................................... 11 資源優(yōu)勢(shì) ................................................................................................................... 11 科技開發(fā)能力 ...........................................................................................................12 基礎(chǔ)設(shè)施條件 ...........................................................................................................12 主要障礙因素及解決方案 ............................................................................................13 主要障礙因素 ...........................................................................................................13 主要障礙因素的解決方案 ........................................................................................13 第四章 建設(shè)單位基本情況 .................................................................... 15 建設(shè)單位概況 ...............................................................................................................15 研發(fā)能力 .......................................................................................................................15 企業(yè)財(cái)務(wù)狀況 ...............................................................................................................16 法人 代表 基本情況 .......................................................................................................16 第五章 市場(chǎng)分析與銷售方案 ................................................................ 17 市場(chǎng)分析 .......................................................................................................................17 項(xiàng)目產(chǎn)品市場(chǎng)供求現(xiàn)狀 ............................................................................................17 市場(chǎng)前景分析 ...........................................................................................................18 項(xiàng)目產(chǎn)品的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)分析 .................................................................................18 銷售策 略、方案和營(yíng)銷模式 ........................................................................................19 銷售策略 ...................................................................................................................19 品牌策略 ................................................................................................................19 宣傳策略 ................................................................................................................19 定價(jià)策略 ................................................................................................................19 公關(guān)策略 ................................................................................................................19 銷售方案 ...................................................................................................................19 營(yíng)銷模式 ...................................................................................................................20 市場(chǎng)風(fēng)險(xiǎn)分析 ...............................................................................................................20 項(xiàng)目產(chǎn)品市場(chǎng)風(fēng)險(xiǎn)因素分析 ....................................................................................20 防范和降低風(fēng)險(xiǎn)對(duì)策 ................................................................................................20 第六章 建設(shè)方案 .................................................................................... 23 建設(shè)任務(wù)和規(guī)模 ...........................................................................................................23 建設(shè)規(guī)劃和布局 ...........................................................................................................23 生產(chǎn)技術(shù)方案及工藝流程 ............................................................................................23 工藝流程 ...................................................................................................................23 加工技術(shù)要點(diǎn) ...........................................................................................................24 原料要求 ...................................................................................................................24 產(chǎn)品外觀與質(zhì)量要求 ................................................................................................24 項(xiàng)目建設(shè)標(biāo)準(zhǔn)和具體建設(shè)內(nèi)容 ............................................................