【正文】 ...... 8 ................................................................................ 8 ......................................................................... 9 市場分析 ..................................................................................................... 9 ............................................................................. 9 ................................................................................ 9 ........................................................................... 10 ................................................................................................ 10 .............................................................................. 10 SWOT分析 ....................................................................................... 11 ......................................................................................... 11 第三部分：項(xiàng)目 開發(fā)方案 ............................................................................................... 12 .................................................................................. 12 ................................................................................................... 13 ................................................................................................... 14 ................................................................................................... 18 .......................................................................................................... 18 .......................................................................................................... 19 ................................................................................................ 20 第四部分： 投資估算與融資方案 ..................................................................................... 20 .......................................................................................................... 20 .................................................................................. 20 ......................................................................................... 20 ............................................................................................ 24 ................................................................................................ 25 ......................................................................................... 25 2 ................................................................................................ 25 ......................................................................................... 25 ............................................................................................ 26 ..................................................................................... 26 .......................................................................................................... 27 ......................................................................................... 27 ......................................................................................... 27 ......................................................................................... 27 ......................................................................................... 27 ......................................................................................... 28 第五部分： 財(cái)務(wù)評(píng)價(jià) ...................................................................................................... 28 ........................................................................... 28 （ 方案 1） .......................................................................................... 29 .................................................................................. 29 ......................................................................................... 30 ......................................................................................... 30 ......................................................................................... 31 ............................................................................................ 31 （ 方案 2） .......................................................................................... 31 ................................................................................................... 31 第六部分： 不確定性分析 ............................................................................................... 31 ................................................................................................... 32 ....................................................................................................... 32 .............................................................................. 33 .............................................................................. 33 ........................................................................... 33 .......................................................................................................... 34 ........................................................................... 34 ......................................................................................... 34 第七部分： 綜合評(píng)價(jià) ...................................................................................................... 34 （定性） ............................................................................................ 34 （影響及對(duì)策） .................................................................................. 34 ............................................................................................ 35 第八部分： 研究結(jié)論與建議 ............................................................................................ 35 論 ...............................................................