【正文】 cultural amenities are not destroyed and the people do not feel violated. Other destinations include historical sites, modern urban districts, theme parks and country clubs, coastal or island ecosystems, and inland natural areas. Only a handful of people take part in these holiday trips each year as opposed to the thousands of people who go on package holidays. Key Principles Destination Planning As the issue of globalization takes place to this modern time, the challenge of preserving the few remaining cultural munity around the world is being hard. In a tribal based munity, reaching economic advancement with minimal negative impacts is an essential objective to any destination planner. Since they are using the culture of the region as the main attraction, sustainable destination development of the area is vital for them to prevent the negative impacts (. destroying the authentic identity of the tribal munity) due to tourism. Management Issues 6 Certainly, the principle of one size fits all” doesn?t apply to destination planning. The needs, expectations, and anticipated benefits from tourism vary greatly from one destination to another. This is clearly exemplified as local munities living in regions with tourism potential (destinations) develop a vision for what kind of tourism they want to facilitate, depending on issues and concerns they want to be settled or satisfied. Destination Planning Resources Planning Guides Culture: the heart of development policy. It is important that the destination planner takes into account the diverse definition of culture as the term is subjective. Satisfying tourists39。 1. Introduction Definition Tourism is the temporary, shortterm movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes. In 1981, the International Association of Scientific Experts in Tourism defined tourism in terms of particular activities selected by choice and undertaken outside the home. Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who “travel to and stay in places outside their usual environment for more than twentyfour (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.” Tourism has bee a popular global leisure activity. In 1994, the United Nations classified three forms of tourism in its Remendations on Tourism Statistics: Domestic tourism, involving residents of the given country traveling only within this country. 3 Inbound tourism, involving nonresidents traveling in the given country. Outbound tourism, involving residents traveling in another country. Introduction of the reasons of the differences between China and Western countries While, the difference culture may lead people choose difference travel destination. For the purpose of this study, destination image is defined as the sum of beliefs, ideas, and impressions that a person has of a destination. This definition encapsulates the domain of the construct and is consistent with other related definitions. The factors that drive the formation of a destination image in the minds of tourists are regarded as antecedents of the construct. These drivers have been previously referred to as the push/pull factors of tourism management and relate to the perceptions of the consumer as distinct from the characteristics of the destination. The literature suggests that destination image, or attractiveness, is ultimately affected by the extent of congruence between the push and pull factors. Put more simply, people prefer to travel to destinations that have features that are aligned with their personal preferences. As such, a major strategic imperative for tourism anizations is to create product development and marketing strategies that are informed by, and aligned with, the expectations of prospective travelers from their key target markets. While this may seem logical, this carries an inherent challengeto understand exactly how demand is affected by different degrees of alignment between these factors. Accordingly, there is a need to understand how various internal and external factors influence the impact of the push/pull factors on destination image and/or its consequential impact on destination choice. Um and Crompton suggest that the social works and political environment of travelers? home countries, and their exposure to marketing munications, are important external moderators that can influence the perceived attractiveness of a destination. The literature asserts that the extent of this impact is related to the level of normative influence exerted by social works and political environments and the quality and relevance of the various marketing munications As indicated previously, the socioeconomic, cultural, and demographic characteristics of tourists are also considered to have a significant influence on the perceptions of destination image and choice. For example, variables such as ine, age, and education have been shown to influence the cognitive and affective assessment of a destination. However, scientists assert that more needs to be known about the impact of the cultural and psychographic differences on the interplay between consumer motivations, destination attributes, and destination choice. 2. Differences between Chinese and Western Tourism Cultures Tourism consumption ine structure differences. 4 Tourism consumption bined revenue structure that is personal ine level of family ine is also affected by the impact of consumer attitudes. As the background of traditional culture, the consumption concept of people in Chin