【正文】 技巧，并能在實際應用中熟練使用；以及各類單據(jù)及單證實例如信用證、訂單、提單、保險單、裝箱單、檢驗證明等，讓學生全面了解外貿(mào)業(yè)務(wù)知識的各個環(huán)節(jié)，并運用英語熟練表達，達到應用的目的。第一篇：《外貿(mào)函電》課程標準《外貿(mào)函電》課程標準一、課程概述（一）課程性質(zhì)《外貿(mào)函電》是高職高專商務(wù)英語專業(yè)的職業(yè)技能課程之一。（三）課程設(shè)計思路以職業(yè)能力培養(yǎng)為重點，以情景教學為主線，以外貿(mào)英語函電在實際工作中的應用方向和具體要求為出發(fā)點，以專業(yè)崗位的任職要求為指導，本著“夠用、實用、必須”的原則，打破以知識傳授為主要特征的傳統(tǒng)學科課程模式，突出對學生職業(yè)能力的訓練，充分體現(xiàn)職業(yè)性、實踐性和開放性，切實培養(yǎng)學生語言實踐能力，實現(xiàn)課堂內(nèi)外的有機結(jié)合。二、課程目標（一）總目標《外貿(mào)函電》立足于進出口貿(mào)易基本操作技能的培養(yǎng)，理論結(jié)合實際，強調(diào)課程的崗位性，注重學生的敬業(yè)精神以及發(fā)現(xiàn)問題、分析問題、解決問題等綜合能力和創(chuàng)新能力的培養(yǎng)。了解進出口貿(mào)易的操作流程及必要的專業(yè)知識，熟悉進出口業(yè)務(wù)建立貿(mào)易關(guān)系、交易磋商、簽定合同、履行合同、制單結(jié)匯的基本流程及相關(guān)外貿(mào)知識。三、內(nèi)容標準(一)英語商務(wù)信函的格式、縮進式及混合式的寫法 、日期和封內(nèi)地址 (二)建立和促進業(yè)務(wù)關(guān)系 、經(jīng)營方式 。，“精講多練”。，應突出中、英互譯的訓練。串講課文的方式一般應采用意譯法，并應盡量使用學生已學過的詞匯和表達方式，以便使學生溫故而知新。例如：情感態(tài)度。例如：基礎(chǔ)知識及技能技巧。（四）實驗實訓設(shè)備配置建議學習場地、設(shè)施要求為商務(wù)ICT實訓室、國際商務(wù)洽談室、國際貿(mào)易模擬室、語言實驗室，有授課區(qū)、多媒體設(shè)備等。利用大眾傳媒，如報刊、廣播、電視、互聯(lián)網(wǎng)等。任課教師可根據(jù)實際情況靈活使用。專業(yè)度體現(xiàn)在產(chǎn)品和 國際貿(mào)易 ，滲透在每一次的回復中，不斷地提醒買家，您是非常專業(yè)的供應商。開篇：稱呼：如果您知道客戶的名字，在回復時要稱呼他的名字，不要再稱呼Dear sir，Dear Madam，這樣會給買家陌生感。價格，數(shù)量，交貨期：針對數(shù)量報價，使報價更有針對性和可比性。Looking forward to hearing from you soon。貴公司如感興趣，敬請參看隨附的簡介說明。銷售部主任2004年1月20日（二）Dear sirs，We have received your address from…a business acquaintance of ours in…who also informed us that you require a large amount of the items we …are very well known in more thanEuropean and other foreign the past…years, we have been able to constantly expand our export are interested in gaining foothold in your country and offering ourentire line of…on the order to give you an idea of the capacity of our organization, we are enclosing our prehensive illustrated would be very pleased to receive an answer yours.（signature）敬啟者:我們已由…（公司名）得悉貴司的地址,該公司是我們在…(地名),貴司正需大量蔽公司所制造的產(chǎn)品。Will you please send us samples of the best printing papers you can offer of the following ,而且價格合理,可否提供樣品?Can you send us samples of paper that you can guarantee in this respect, and that will also be reasonable in price?,庫存或現(xiàn)生產(chǎn)中的布料均可。We are enclosing a copy of our recent catalogue with a few samples which may possibly interest you, and shall be glad to hear from you at any 、寄樣 英語 ：收到樣品、折扣率、成交條件和樣品均收到。We are sending you by this post a catalogue, containing quotations for large orders taken from our existing 、寄樣英語：按樣品詢價We have a large demand for the supply of 50,000 meters brown serge, whose sample is enclosed to show you the shade and quality we send your samples corresponding to our samples with the most reasonable price if you can supply within three months from 。因此寫好一封要求客戶付樣品運費的函電是必要的。依照安排，現(xiàn)已指示我方銀行發(fā)出我方匯票付款文件，對貴方是有利的。外貿(mào)函電最常用的內(nèi)容：建立業(yè)務(wù)關(guān)系、詢盤、發(fā)盤、回復、銷售合同、包裝、保險、賠償、仲裁等。開發(fā)信、詢盤回復一般要客氣，表達感謝；平常業(yè)務(wù)聯(lián)系要細心、信任；催促付款要緊急而不失禮貌；客戶索賠要理解、給予足夠的解釋和說明。盡管我方盡量壓低報價，但恐怕有此余地的時間不會太久。請注意，由于圣誕節(jié)在即，本公司急需這批貨物。s more our manufacturers have declined orders because of shortage of raw shall, however, file your inquiry and cable you our offers as soon as we have got ，但非常遺憾，我方無法對貴方所需產(chǎn)品報盤。四、如何追問買方意見In reply to your inquiry we sent you on May 25 a copy of illustrated catalog of our electric we have not heard from you since, we would like to ask whether you have had received our reply and what opinion you have on our are always ready to serve you and should be grateful for your ，已寄去本公司電器產(chǎn)品的附圖目錄。s Morning paper we have learned that you are now taking applications from exhibitors for the 2000 Canton hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for 《晨報》上獲悉，貴單位正在征集“2000年廣交會”的參展申請。七、按樣品詢價We have a large demand for the supply of 50,000 meters brown serge, whose * enclosed to show you the shade and quality we send your * corresponding to our * with the most reasonable price if you can supply within three months from 。We are particularly interested in your shirts and should be glad if you send us you trade catalogue and terms of trade and ，本公司的許多顧客表現(xiàn)出對貴公司的女生緊身上衣很感興趣，并且詢問它們的品質(zhì)，若貴公司寄來樣品和報價單，將甚為感激。We have seen your advertisement and are interested in your quote us CIF Tokyo for the supply of the article,and let us have your earliest delivery date,your terms of payment and discounts for regular 。We thank you for your enquriy 5 June about the subject are enclosing our illustrated catalogue and price list giving the details you ask ，并獲顧客完全的信任。 information as to our standing we refer you to our bankers,the Bank of ——中國銀行查詢。 this is the first tansaction between us,we would like to ask you to inform us of the name and address of your bank so as to enable us to apply for ，所以請?zhí)峁┡c你們有業(yè)務(wù)往來銀行的名稱和地址，以便我們征信。 is not our intention to rush you into a decision,but as this article is in great demand,we would advise you to avail yourselves of our offer in your won ，但是由于該商品需求甚盛，為你們的利益著想建議你們利用這次報盤。，以我方最后確認為準。請注意我方報盤有效期至4月21日。Our price is rather reasonable and is widely accepted by other customers in your 。請按合同規(guī)定的條款開立以我方為受益人的信用證?？蛻艨梢源_信他們的訂單將及時得到認真處理。它代表了本公司與貴公司的第一宗交易。如果第一份試購單令人滿意，我們將繼續(xù)大量訂購。 has been our usual practice to do business with payment by D/P at sight in