【正文】 .................................................................................................................................. 14 2 市場優(yōu)勢 ......................................................................................................................................................................................................................................................................... 14 、優(yōu)越的地理位置： .................................................................................................................................................................................................................................................... 14 、 交通要沖、車流滾滾： ............................................................................................................................................................................................................................................ 15 、政策支持： ................................................................................................................................................................................................................................................................ 15 企業(yè)優(yōu)勢 ......................................................................................................................................................................................................................................................................... 15 地段優(yōu)勢 ......................................................................................................................................................................................................................................................................... 15 資金優(yōu)勢 ......................................................................................................................................................................................................................................................................... 15 七、問題與建議 ....................................................................................................................................................................................................................................................................... 16 1．項目開發(fā)建設(shè)存在的主要問題 ................................................................................................................................................................................................................................... 16 2．實施建議 ......................................................................................................................................................................................................................................................................... 16 第二部分 市場分析 .................................................................................................................................................................. 17 一、城市概況分析 ................................................................................................................................................................................................................................................................... 17 二、城市 經(jīng)濟狀況分析 .......................................................................................................................................................................................................................................................... 17 三、西平縣商業(yè)市場環(huán)境分析 .............................................................................................................................................................................................................................................. 18 二零零八年消費品零售總額增幅創(chuàng)近年來新高 ...................................................................................................................................................................................................... 19 商業(yè)網(wǎng)點密集分布在 經(jīng)貿(mào)路和護城河路一帶 .......................................................................................................................................................................................................... 19 四、西平縣房地產(chǎn)發(fā)展 .......................................................................................................................................................................................................................................................... 20 1. 供應(yīng)量分析 ..................................................................................................................................................................................................................................................................... 20 .......................................................................................................................................................................................................................................................... 20 五、目標(biāo)市場分析 ................................................................................................................................................................................................................................................................... 20 職業(yè)特征分析 ................................................................................................................................................................................................................................................................ 20 目標(biāo)客戶心理分析 ........................................................................................................................................................................................................................................................ 21 （ 1）當(dāng)?shù)鼐用?...................................................................................