【正文】 ect perceived supply chain management to be extremely important. Critical Very Important Moderately Important Not Important 1% 10% 45% 44% Increased Significantly Decreased 2% Not Increased Increased Somewhat 51% 9% 38% How important is supply chain management to your business? Has the importance of supply chain management increased over time? Source: Accenture, INSEAD, Stanford University research, 2020 9 Copyright 169。 2020 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. “ Global Trade‖ – Then and Now Old Conventional Wisdom New Conventional Wisdom “ Imports‖ and ―Exports‖ In my Backyard MultiNationals Global Think Global, Act Local Think and Act Global – and Local Expatriate Local Leadership 5 Copyright 169。Supply Chain Mastery in the Global Marketplace POMS Conference April 30, 2020 2 Copyright 169。 2020 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Companies that can overe organizational and cultural barriers first will dominate their markets ? Who Needs Sleep Anyway? 0 2 4 6 8 10 12 14 16G e o p o l i ti c a l I n s ta b i l i tyU n k n o w n L e g a l R i g h tsD i s ta n c eU n k n o w n Su p p l i e r sC u l tu r a l D i ffe r e n c e sL a n g u a g e B a r r i e r sT i m e Z o n eTop Risk Factors Considered When Operating Globally Source: IDC, US Customer Experiences and Best Practices When Going Offshore 6 Copyright 169。 2020 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Research has demonstrated that a failure to excel at supply chain management has a significant impact on shareholder value. Comparison with stock market reaction to other corporate events Source: Dupree College of Management at the Georgia Institute of Technology 14 12 10 8 6 4 2 0 Part Shortages Changes by Customers Production problems Ramp/rollout problems Quality Problems Development problems Average Shareholder returns (%) Reasons for Glitches 10 Copyright 169。 external coordination ? Supply amp。 2020 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. In response to a difficult market, British Airways was able to rapidly deliver an innovative new service for business travelers. ? Unlike many petitors, British Airways looked for ways to drive additional revenue, not just cut costs ? Launched the flat bed in Club World Class in record time using innovative design and procurement strategies that leveraged their new supplier management and procurement capabilities ? British Airways was able to increase revenues through gained market share ? Contributed to British Airway‘s being one of only a few major airlines that increased profits in Q2 Y2002 14 Copyright 169。 9539。 9939。 0339。 2020 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Most panies (80%) have international services requirements, continuing the theme of globalization, with most concentration on Europe and China. Percentage Responding NonUS countries where respondents have services requirements Northeastern University / Accenture 2020 Annual 3PL User and Provider Surveys 3PL Support Sales Manufacturing China 100% 66% India 90% 50% 0% 10% 20% 30% 40% 50% 60% 70% Canada Mexico Latin America Western Europe Eastern Europe Asia (exc China) China India 17 Copyright 169。 2020 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Agenda ? Global trends in supply chain management – Theme 1—The supply chain as a petitive differentiator – Theme 2—The outsourcing phenomenon – Theme 3—Collaboration and integration e of age The ―bullwhip‖ effect was one of the drivers that created a rallying cry around collaboration True end customer demand Supply cannot meet initial projected demand, resulting in real shortages Channel partners overorder in an attempt to meet demand and stock their shelves As s