【正文】 ugh people As always, it’ s the capabilities and ingenuity of the people in business that deliver results. But today, it’ s about more than just those on your payroll—the greater opportunity is how well you can engage a worldwide ecosystem of employees, partners, suppliers, and customers to help create new value. Business Software Security risks Technology has allowed work to move beyond physical locations and brand offices. It now exists on virtual platforms, across dispersed teams and players. But the more data and information anizations make available to their internal audience, the greater the risk. IBM software story And as a result, a new set of needs has emerged. Turn information into insights Increase agility Connect collaborate page 13 Business Enable business service product innovation Drive enterprise operations effectiveness efficiency Manage risk, security pliance Software IBM software story These needs range from building technology advantage to developing new strategic business solutions. Business solutions page 14 “ I need to make better use of my pany’ s information. That means my pany has to do a better job managing data and content. With timely access to clean data, we could devise new ways to serve our customers.” “ I need better ways to connect my team to improve their productivity and ability to make timely decisions. By connecting key processes and enhancing collaboration, we can be more responsive to our customers and partners.” “ I need to create more efficiency within our existing infrastructure. That starts with greater visibility and control across all of our operations— both IT and enterprise—and better management of our overall resources.” Turn information into insights Increase agility Connect collaborate Enable business service product innovation Drive enterprise operations effectiveness efficiency Manage risk, security pliance Technology advantage “ I need to create the processes and flexible infrastructure our anization needs to react more quickly to changing market conditions.” “ I need to deliver smarter products, services and capabilities more efficiently and reduce cost and risk across the product and application lifecycle, while also providing better service experiences to my end customers.” “ I need to ensure that my anization is proactively identifying all the different types of risks to our business, and that we have security and resiliency plans in place to address any threat or disruption.” IBM software story Smarter software for a smarter pla page 2 IBM software story On a smarter pla, software is changing the way people live. page 3 IBM software story Addressing these needs requires smarter software. page 15 IBM software story Turn information into insights Smarter software knows acts. page 16 Case study: Carrefour The Carrefour Group is the premier retailer in Europe and the second largest worldwide, with more than 15,000 multiformat stores in 33 countries and more than 490,000 employees. Using IBM Software for Business Intelligence and Analytics, Carrefour has been able to leverage its customers’ consumption patterns to establish the most popular loyalty program in France, with nearly 14 million members. By leveraging historical transaction data and realtime business analytics, Carrefour can identify its most profitable customers, what products they buy, and—most importantly—what products they would be willing to buy with the right incentive. Marketers can craft highly targeted campaigns, execute them rapidly and gauge their impact instantaneously. With the capability to distribute promotions through kiosks, mobile phones, Web sites, and handheld devices, Smarter Software from IBM has directly supported Carrefour’ s efforts to strengthen customer loyalty by creating a mon customer experience across all of its retail formats. IBM s