【正文】
象美觀因素外還應(yīng)考慮功能性及經(jīng)濟(jì)實(shí)用性。是企業(yè)理念,企業(yè)文化,運(yùn)用整體的傳達(dá)系統(tǒng),通過標(biāo)準(zhǔn)化、規(guī)范化的形式語言和系統(tǒng)化的視覺符號,傳達(dá)給社會大眾,具有突出企業(yè)個(gè)性 ,塑造企業(yè)形象的功能。 關(guān)鍵字: CIS 企業(yè) 統(tǒng)一 中恒國際酒店 VI設(shè)計(jì) 手冊 1 Abstract For our graduation (VI design) in terms of VI design objects can be considered from two aspects, first select the panies existing in reality, it has something existing in reality, even its existing system for a VI our reference, learning, but there is a flaw, that is assumed to give VI a pany needs to import good time, not casually pulled out a business, you make a VI system on the can. Strategy for the VI into a good time to grasp the same time also from the reality of business, such as the newly formed pany, to replace or change the operating principle of the right to operate the enterprise scale, or pany mergers, international business, corporate image and backward petitive, with new products to market advertising promotions or anniversaries like, business enterprises can consider doing another VI system, but for the VI system as a very successful pany such as CocaCola Group VI system is not necessary to do the. First, a corporate self again, for it to do a set of VI, including the pany name, overall planning, image positioning, creative design, VI design manual and other aspects of the. Keyword: CIS Company Unified